10 Week Course: Storytelling Strategies for Organizations
Sunday, June 22nd, 2008 by Olga Howard| June 26, 2008 6:00 pm | to | September 4, 2008 9:00 pm |
The class write-up:”Once considered an odd idea, organizational storytelling has become widely recognized as a powerful, results-driven tool for success. This class will help you discover how narrative forges connections, strengthens relationships, informs strategy, enhances persuasive communication - and ultimately supports improving organizational performance. Managers, consultants, executives and communicators of all types will benefit from learning how to align narrative with personal/organizational mission, track the history of organizational storytelling, identify and use the seven elements of narrative form, and explore strategies for crafting clear content.”
The experience:
Although the class provides us opportunities to explore the research and practice of storytelling, it succeed in forging relationships among classmates - and exchanging practical ideas and examples we can apply in different ways. The class is conducted much like a graduate school seminar - opportunities for reading, researching, and reflecting. Special guests provide value to the class experience, and we always have fun learning and exchanging stories.
The cost and location:
The cost is $360 for ten weeks. Don’t worry if you need to miss a week or two as the class is designed to accommodate adult learners.
The class is held at USDA Graduate School/Capitol Gallery (L’Enfant Avenue metro stop). Check the USDA <http://grad.usda.gov/course_details.php?cid=MGMT4500E> site for more detail.
Two Blurbs About the Instructor
An official blurb: Thom Haller teaches principles of performance-based information architecture and usability and has more than 15-years experience with Graduate School, USDA. As a speaker and storyteller, Thom presents strategies for decreasing user frustration and increasing organizational efficiency.
An unofficial blurb offered by story guru Seth Kahan <http://www.sethkahan.com/>: Thom is a renegade instructor, subverting the dominant paradigm by providing rebelliously unconventional perspectives that encourage creativity and relentlessly bring the mainstream back into alignment with humanity’s creative potential (from which it has seriously strayed).
