Search Analytics Case Studies

Earley & Associates presents their next Taxonomy Community of Practice Calls on “Search Analytics Case Studies” by John Ferrara, Information Architect, Vanguard, September 3rd, 2008, from 1-2:00pm (Eastern Time USA).

This presentation will describe two methods developed at our organization for quantitatively measuring the quality of a website’s search engine results using data readily available in search logs. The first is a quick and easy relevancy test that yields concise, bottom-line scores of how reliably the search engine returns the best matches first. The second is a more advanced and insightful evaluation of the results’ precision — the proportion of relevant and irrelevant matches clustered at the top of the results. The presentation will describe how to repeat the methods at any organization, and make available spreadsheets for automatically processing gathered data. It will also describe which solutions can rectify problems found in the evaluation.

This presentation will be of greatest interest to user experience professionals who want to improve the quality of a search engine’s results and need a reliable and credible means of tracking its performance.

See Earley & Associates for more information.

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