Why Good Content Must Suck–Designing for the Scent of Information - Jared Spool - NYMetro STC (New York City, NY, USA)
Friday, September 5th, 2008 by Whitney Quesenbery| September 17, 2008 | ||
| 5:30 pm | to | 8:30 pm |
If you have thousands of pages of really cool stuff on your web site, how do users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it.
In this presentation, Jared Spool discusses how to organize your site to pull users to the right place. He’ll talk about User Interface Engineering’s recent research on how people find information on large web sites. Jared shows you plenty of examples of sites that work well and those that don’t.
He’ll also discuss
- how the quality of links affects whether users click on them
- how longer pages actually help users get where they are going faster
- the 3 types of graphics: navigation, content, and decorative and the importance of each
- how users follow a scent and four ways your design could be blocking their smell
Costs (click one to pay by credit card):
Dinner/Networking Member Fee: $15.00
Dinner/Networking NonMember Fee: $45.00
Meeting only Member Fee: $5.00
Meeting only NonMember Fee: $10.00
We ask that you please RSVP by September 7th so we can have the proper number of seats available.
Arno’s Restaurant
141 W. 38th St.
NYC at Broadway
212-944-7420
