Who invited the copywriter? (Columbus, OH, USA)
Tuesday, September 9th, 2008 by Bob Hale| September 18, 2008 | ||
| 6:30 pm | to | 9:00 pm |
Thursday, September 18, 2008
Social Hour: 6:30 p.m.–7:30 p.m.
Presentation: 7:30 p.m.–9 p.m.
Location: Canzani Center, Columbus College of Art & Design
Members: $5.00 (Professional + Faculty); Non-Members: $15.00
Student Members: FREE
Student; Non-Members: $5.00
Columbus Society of Communicating Arts (http://cscarts.org) is pleased to welcome Wayne Geyer as their next guest speaker.Wayne Geyer is a designer, award-winning copywriter and anti-cilantro activist — understands the whole left-brain/right-brain thing. Not in so many words, but enough to talk to designers about it in his Write More Good: Copywriting for Visual Thinkers workshops and presentations.
Now he’s coming to CCAD’s Canzani Center to demystify the process of copywriting for design professionals. Don’t like that header copy or the business-talk bullet points? Wayne Geyer feels your pain. The rare designer-turned-award-winning-copywriter, he’s been there, written that. A self-proclaimed “commercial translator,” Geyer has done battle with the business jargonauts and emerged scathed but still breathing. His clients range from Mothers Against Drunk Driving to the Dallas Cowboys, Dr Pepper to American Airlines. Along the way, he’s earned kudos from Communication Arts, HOW Magazine, Print, the ADDYs and the Dallas Society of Visual Communications.
Geyer’s work includes brand development, conceptual thinking and copywriting for advertising and marketing communications.A native Texan and graduate of the University of North Texas, he has served as an adjunct faculty member at UNT and Southern Methodist University. His passion for Helvetica matches his scorn for “best-of-breed” anything. And although he has sampled cheeseburgers across America — even from the original Wendy’s here in Ohio — he has yet to experience the exotic wonder of the White Castle Jalapeño Cheeseburger.
