Stuart Morgan lecture: Giving Form to Vision: Balancing the Three Disciplines of Leadership, Innovation, & Execution (Pittsburgh, PA)

School of Design Fall 2008 Lecture Series Speakers

Giving Form to Vision: Balancing the Three Disciplines of Leadership, Innovation, & Execution
Stuart Morgan, Director of Industrial Design and Human Factors for Ethicon Endo-Surgery. Thursday, September 18, 8:00pm
Margaret Morrison Breed Hall, on the Carnegie Mellon main campus

For design to play a significant role in the success of an organization, the three disciplines of leadership, innovation, and execution must be active and in balance. Over the past six years, the role of design at Ethicon Endo-Surgery has changed from one of support to one of leadership. Through recent product examples, Morgan’s lecture will outline guiding principles, strategies, processes, methods, and tools employed to deliver significant results to the company, and show the importance of balancing the three disciplines of design.

Morgan is director of Industrial Design and Human Factors for Ethicon Endo-Surgery, a Johnson & Johnson Company based in Cincinnati, Ohio, that develops and markets advanced medical devices for minimally invasive and open surgical procedures. He is responsible for product branding and usability in the corporation, including design strategy and user research. He envisioned and led the development of ethnographic research methods and visualization tools, transforming the new product development process within the corporation and establishing usability as a standard of innovation in the surgical device industry. Under his leadership the industrial design and human factors group has moved from support into a leadership role.
http://www.design.cmu.edu/show_news.php?id=187

• Calendar
• Organizations » IDSA
• Locales » Pittsburgh, PA, USA
• Tags: CMU design usability human factors