Will Website Usability Decide the 2008 Presidential Election - NYC UPA (New York, NY USA)
Monday, October 6th, 2008 by Whitney Quesenbery| October 28, 2008 | ||
| 6:00 pm | to | 8:00 pm |
In an age of media overload how do undecided voters make up their minds in the upcoming election? Do Web savvy Americans turn to the Web for answers and if so, how much influence do the candidate’s Websites have? Could the usability of the Obama & McCain sites have a significant impact on the way people perceive each candidate? Can having a user friendly Website really sway people’s votes?
First Insights wanted get the answers to these questions and more. Our team traveled the country and conducted one-on-one usability interviews with dozens of undecided voters. Lon Taylor, Principal Usability Consultant at First Insights, will explain our methodology, share how we created our moderators guide and present a host of detailed findings & video clips.
Location:
JPMorgan Chase - Park Avenue
277 Park Avenue, 7th floor, New York, NY 10017
(Between 47th & 48th on EAST side of Street)
Optional dinner after the event on a pay-for-yourself basis
