Design Research for Product and Service Innovation (New York, NY)
Wednesday, November 5th, 2008 by Michele Marut| November 13, 2008 9:00 am | to | November 14, 2008 3:00 pm |
On November 13-14 in New York City, Darrel Rhea, CEO of Cheskin, will present
the DMI seminar “Design Research for Product and Service Innovation.” Darrel
is one of today’s most highly sought-after experts on innovation and
research, and author of “Making Meaning: How Successful Businesses Deliver
Meaningful Experiences.” He was prominently featured in Malcolm Gladwell’s
best-seller, “Blink.”
You’ll gain proven models to drive customer-led innovation; learn about the
full range of research methods being used today; how research can clarify
innovation strategy and be relevant to senior management; and the pitfalls of
conducting design research and principles for using it effectively.
This seminar has inspired many others:
“Refreshing insight in research techniques. A compact yet rich 2-day formula,
moderated by an inspiring speaker.”
–Hans Kan, Managing Director, KAN Design
For more information, or to register, visit:
http://www.dmi.org/dmi/html/education/seminars/udr.htm
November 13-14, 2008, New York City, USA
The seminar will be from 9:00 until 5:00 on Thursday, and from 9:00 until 3:00 on Friday. This seminar will be held at Lighthouse International, 111 East 59th Street, New York, NY 10022-1202, Tel: (212) 821-9220.
