Business of Design: XMPie Presentation (Cleveland, OH, USA)
Tuesday, February 10th, 2009 by Ben Woods| February 20, 2009 | ||
| 9:00 am | to | 10:30 am |
Want to tempt your clients with some new, creative approaches in print, email and mobile messages? Want to personalize campaigns with varying images and text within the same run? Wonder how to capture data to keep the marketing side happy? Join us as Scott Houck from XMPie demonstrates how we can use our client’s database to create print, email, web, and mobile messages with varying images and text that can also produce real-time reports.
XMPie creates integrated communications with a Cross Media campaign to produce higher response rates. Users can leverage either InDesign via desktop versions of the XMPie plug-ins or (in full server versions) with Adobe InDesign Server. Scott will demonstrate through XMPie how data and business logic can drive text, graphics, styles, and even visibility of layers within InDesign—giving designers almost unlimited design flexibility when executing campaigns involving personalized messaging to each direct mail recipient.
Pre-requisite:
OK, it’s not really a pre-requisite, but it will help. Download the pdf of Toni Schottenhammer’s Business of Design presentation Increasing Profitability and ROI with Design here so you’ll know why this is such an important skill to add to your list of services.
Early birds:
Go to http://www.xmpie.com and do a little previewing. Download the free trial and give it a whirl! This is fully functional for thirty days with Adobe Indesign CS3.
Introducing Scott Houck of XMPie
Scott Houck has a twenty year printing industry history with a focus on software solutions that have enabled the top technology trends during that timeframe: desktop publishing, prepress workflow, digital and online proofing, variable data publishing and personalized communications. With a foundation built on practical, hands-on technical experience, Scott has leveraged this to successfully support and sell these solutions for industry icons like Kodak, Heidelberg and xpedx (International Paper). Today with XMPie, which is a Xerox company, he is assisting leading printing and marketing organizations to take 1:1 communications to print media and beyond.
Scott has a Graphic Communications degree from Clemson University in South Carolina. XMPie is his third Israeli-founded software startup company that he has contributed toward the rapid sales growth in the US. He manages sales in the Central US for XMPie and resides in Stow, Ohio with his wife and two children.
Friday, February 20, 2009 9:00 a.m. - 10:30 a.m. Trinity Commons
2230 Euclid Ave.
Cleveland, OH 44115
