This Product Stinks: Business Impacts of Usability Breakdowns (Cincinnati, OH, USA)
Tuesday, March 10th, 2009 by Keith Instone| March 26, 2009 | ||
| 8:00 am | to | 9:00 am |
Darren Kall, LexisNexis & Rob Keefer, Strategic Data Systems, present this “Breakfast BYTES” talk hosted by The Circuit.
In the rush to deliver speed-to-market, IT offerings often proceed at the expense of usability and user experience (UX). How does this impact results?
- Convoluted e-commerce sites can lose up to half of their potential sales if customers can’t find merchandise, according to Forrester Research, Inc.
- Improving the customer experience increases buyers by 40% and increases order size by 10%. (Creative Good, 2000)
In this economy everyone wants to get the edge on competition and make informed development investments. With results like these how can you afford NOT to take another look at your product UX?
In this talk, we explore product user experience from two unique perspectives: UX expert and Lead Architect
- Why do I need to be concerned about my product UX?
- What is the business value/ROI of a UX focus?
- How does a focus on UX reduce development costs?
- How will a UX focus reduce my time to market and increase revenue?
- How do I begin to develop a focus on UX?
See The Circuit for more information.
