Mental Models: UX Book Club NYC (New York, NY, USA)
Tuesday, April 7th, 2009 by Michele Marut| May 7, 2009 | ||
| 6:30 pm | to | 9:30 pm |
Mental Models: Aligning Design Strategy with Human Behavior By: Indi Young
Schedule:
6:30-7:00 Drinks and mingling
7:00-7:30 Group intros and discussion
7:30-9:00 Smaller group discussions (longer if it feels right)
:00-9:30 Farewells and, for those interested, cleaning up and more drinking
(A small donation of $10 is requested to cover food and beverage costs. Thanks in advance for your participation. Next time around we will have a digital means of making this contribution. For now, it’s at the door.)
NYC UX Book Club invites currently go through facebook.
If anyone wants to be a part of the communication loop, please join the UX Book Club NYC group: http://www.facebook.com/group.php?gid=52191216814
RSVP: http://www.facebook.com/group.php?gid=52191216814#/event.php?eid=80668478704
About the Book: There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users’ reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful. ”Indi Young’s mental models are the perfect way for your team to integrate your user’s perspective into your design. Indi has written a comprehensive guide for anyone who wants to make use of this power design technique. I’ll be giving this book out to all of our important clients and insisting they make it part of their process.” —Jared Spool, CEO & Founding Principal, User Interface Engineering
