LA-UX Meetup: Sanzhar Kettebekov and “The new quantitative face of personas” (Santa Monica, CA)

• A novel methodology of integrating behavioral analytics into a User Experience cycle.
• Designed for online media that rely on display advertising .
• Employs behavioral profiles of the actual online audience to address drawbacks of traditional personas.
• Derived from standard web analytics data and augmented by custom research.
• Includes examples of precise targeting of audience segments for designing taxonomy, content layout, and presentation; also for developing audience and ad strategies.
• Covers implications of this approach for bridging the interdepartmental gaps between site’s user experience, product strategy, sales, and marketing.

About the presenter:
Dr. Kettebekov has over 13 years experience in behavioral and user experience research. His background includes establishing and directing User Experience program at the Tribune Corp. and global IT consulting for Fortune 500 clients. He held a research faculty position at MIT and he is a contributing author of the Encyclopedia of Human-Computer Interaction and other major scientific journals. His earlier work on advanced HCI has received wide recognition in the popular media including the New York Times and the team’s nomination for invention of the year by Discover Magazine.

When:
September 29, 2009 at 7:0pm

Where:
Yahoo! Santa Monica
2450 Broadway
Santa Monica, CA 90404

For more information and to RSVP, go to the event page at Meetup.com

• Calendar
• Locales » Los Angeles, CA, USA