Web Analytics, Testing & Optimization (Minneapolis, MN, USA)

This session covers the emerging discipline of optimization marketing, including online a/b and multivariate testing, content targeting and onsite behavioral personalization. Jamie Roche, founder and president of Offermatica will share how brands like Wal*mart and Carrot Ink approach, succeed and sometimes fail to get value from testing, targeting and personalization.

See MIMA for more information.

• Calendar
• Locales » Minneapolis, MN, USA