Rahel Bailie on Workhorse Strategy for Workhorse Content

Join CHI*Atlanta to kick off 2010 with Rahel Bailie’s perspective on content strategy.

Content strategy has opened up a new paradigm for considering user experience: in the online search for information, the user experience is the treasure hunt; the content is the treasure being hunted. UX professionals are starting to shift design methods from pouring content into decorative boxes to designing for optimum delivery of content. However, designing for instructive content can be quite different than designing for persuasive content, with a set of priorities that differs, though overlaps, those generally considered in the UX world. Each genre of content has its unique challenges for design and delivery. This presentation looks at how the medium affects the message and how to deal with the thornier ways of designing for content re-use and single-sourcing for the content genres beyond the marketing messages.

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• Organizations » ACM SIGCHI
• Locales » Atlanta, GA, USA
• Calendar
• Event type » Local meeting