DMI Bulletin: Designing From the User’s Experience

Dayton, Ohio Local Ambassador Peter Jones has written an article that mentions UXnet for the August 2005 Design Management Institute eBulletin.

Designing From the User’s Experience

Analyzing customer needs and market trends are essential competencies for managing complex design projects. However, after confirming user needs through market research, design teams often focus on the product, neglecting users until completing the product, or at best, usability testing. From consumer goods to websites, many design-driven projects limit front-end analysis to market research, focus groups, or concept demonstrations. While these approaches are necessary, they overlook the opportunity for designing from understanding the user’s authentic experience.

In the article, he ties the broad UX concept to product and user research. He advises design managers on how to enable an understanding of experience instead of simply observing it.

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