Design Thinking: It is happening in Dallas

On October 19th, Design Thinking 2007 was held in Dallas. A collaborative effort between the DFW UPA and Lone Star Community STC, the conference was about:

Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.

A few follow-up items from the event:

• The conference blog site
• Tom Humbarger’s Are You A Design Thinker?
• Featured speaker Chris Bernard’s Design Thinking Digest
• Paula Thornton’s conference preview that also mentions the plan to continue the discussion at many local chapter meetings (like UPA, STC, AIGA and AMA). “[T]hat’s the adaptive/integrative gene” she says - the same gene that drives UXnet.

• Locales » Dallas / Ft. Worth, TX, USA