Managing the Information Behind the Content (Cleveland, OH, USA)

Presented by Sacha Fedier from STAR Group in Switzerland

At the core, content is simply a structured compilation of information. Yet far too often, content is managed from the perspective of a “document” or the “consumer’s view” with little or no attention given to the management of the information that is used to create the content. While most companies understand their product life-cycle, very few understand and manage their product information life-cycle.

This presentation will highlight the differences between “content management” and “information management” and the inherent flaws found in the traditional document / content management paradigm. When implemented properly, an information management approach to content management will reduce the complexity of the technical publication production and management process and will provide an all-in-one system that allows the intellectual assets of an enterprise to be captured, reused and leveraged, and target-specific information to be published on-demand.

Find out how companies that have adopted this strategy have reduced their publication costs by as much as 40%, increased their publication productivity by as much as 400%, decreased time to market by as much as 60%, and reduced translation costs by 75% to 95%.

Thursday, January 10, 2008

6:00 – 6:30 p.m. Registration and networking
6:30 – 7:30 p.m. Dinner
7:30 – 8:30 p.m. Presentation

Jimmy Daddona’s (next to Solon theaters)
6200 Enterprise Pkway
Solon, OH 44139
440-248-2444

More information and registration is at http://www.neostc.org/calendar/20080110.html

• Calendar
• Locales » Cleveland, OH, USA
• Event type » Local meeting
• Tags: Content Management | information architecture | Policy