Brand Strategy: No Size Fits All (Ann Arbor, MI, USA)

Brand Strategy: No Size Fits All — How Branding Differs from One Business Arena to Another is an Ann Arbor SPARK Marketing Roundtable event.

This panel will be a robust discussion about the criteria that should be implemented by any company branding itself and its services. Different strategies are needed across different arenas: B-to-B, retail, consumer and online. Discussion will include branding small companies with a limited budget, large corporations and well-known brand refreshes. What method works best to determine branding strategy - intuition or scientific analysis?

Moderator: Dave Hile, Hile Design. Panelists: Mike Sullivan, Halo Creative Group; Trish Drueke-Heusel, Arbor Strategy Group; Chris Hippler, Capital Letters, LLC.

• Locales » Ann Arbor, MI, USA
• Calendar
• Event type » Local meeting
• Tags: ann arbor spark