Nokia Nseries Website Development - NYC UPA (NYC, NY, USA)
Monday, January 14th, 2008 by Whitney Quesenbery| January 23, 2008 | ||
| 6:00 pm | to | 8:00 pm |
NYC UPA presents Global Research Case Study — Nokia Nseries Website Development
Best practices often recommend global companies create localized country sites to reflect local language and cultural differences. R/GA’s challenge was to develop one global site for the Nseries target of English speaking Technology Leaders. R/GA and Sachs Insights will present their ingoing assumptions, how recruiting and moderating were adapted for individual countries, lessons learned in designing for a global audience, the key insights that led to the new design, and the results to date.
Speakers:
- Chloe Gottlieb, VP, Executive Creative Director, Interaction Design, R/GA
- Nicole Victor, Senior Planner, R/GA
- Judy Oppenheim, Research Director, RGA
- Tammy Sachs, CEO, Sachs Insights
Event Location
JPMorgan Chase, 277 Park Avenue (between 47th & 48th), Room 1701 (17th floor)
