Design|Value (Singapore)
Thursday, January 24th, 2008 by Conference Editor| March 13, 2008 | to | March 14, 2008 |
The DMI International Singapore Conference, Design|Value, will be about using design and design thinking to solve business objectives.
The role of design in business has shifted dramatically over the past few years, and is now becoming recognized as a key business asset that can add true value. With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value. More than any other business activity, design has the ability to deliver value throughout the triple bottom line.
Design in all its forms (product design, innovation design, environment design, information design, communication design, etc.) is a powerful business tool, and there are specific techniques, processes, and structures to enable success. But moving design from a project-based function to a strategic function, from lowest cost to sustainable, from an expense to an asset — is challenging.
Obtaining significant value from design goes beyond commissioning a hot designer or cool advertising. Rather, it involves a deep understanding of customer behaviors, corporate leadership, corporate culture, cross-functional work teams, specific methods and processes, utilizing both qualitative research and intuition in decision making, and applying design visualization and design methods to key business processes. A portfolio of experts from Asia, Europe and America will describe how to create value for the customer and for business by using design as a core business strategy.
