Site Search Analytics for a Better User Experience (Boston, MA, USA)
Monday, February 25th, 2008 by Training Editor| April 4, 2008 |
Does your site have a search engine? If so, you’re sitting on an often under-utilized pot of gold: search query data that describes what your customers really want from your site—in their own words. Site search analytics helps you understand and benefit from that data, enabling you to better diagnose and solve a multitude of user experience problems. The result: better content, better navigation, better search, better interface design, and a better user experience.
In this day-long workshop, Lou Rosenfeld, co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers, will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. And he’ll show you how spending even an hour a week analyzing your search queries can help tune and improve your site and expose new opportunities for improving your business strategy.
On April 4th, Site Search Analytics for a Better User Experience will be in Boston.
