Connecting Content to the Customer (Online)
Tuesday, March 4th, 2008 by Keith Instone| March 20, 2008 | ||
| 1:00 pm |
“Integrating analytics and content management to improve the user experience.” At the heart of any web initiative is content. Effectively integrating web analytics and content management can mean the difference between creating a gateway or a barrier to your brand, to your customers, and ultimately, to your bottom line. Marketers play a critical role in delivering these capabilities - and more often, evaluating content tools and technologies that can enable more satisfied, and profitable customers and web visitors.
A new complimentary 1to1 Webinar: “Marketing Trends: Connecting Content to the Customer” tackles the challenges and opportunities of using content and analytics to enhance customer relationships. Join Brett Zucker, CTO, Bridgeline Software, special guest Steven Powers, Senior Analyst, Forrester Research and Ginger Conlon, Editor-in-Chief, 1to1 Media as they examine:
- Current trends and technologies to help companies deliver compelling, persuasive content.
- How Web analytics can be tied directly into customer strategies and metrics such as retention, acquisition, experience, and loyalty strategies.
- How to get started: Using available technology as an enabler to content management, enhanced usability and e-commerce measurement and analysis.
Registrants will receive a free Forrester white paper: “The Trends Driving Web Content Management.”
Register for this online seminar (for March 20, 2008, 1:00 pm EDT USA).
