Refreshing SnagIt: A Case Study for Focusing on the User Experience

Refresh Detroit is hosting Barb Hernandez from TechSmith to talk about how they evolved their Snagit product to focus on the experience of the user that leads to the conversion from interested person to customer.

Where: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor, Michigan 48104 (map). Parking is available in the library parking lot. We’re meeting in the conference room on the third floor. At the third floor stairs lobby, go through the double doors, turn right, and look for the first door on the right to enter the conference room.

Abstract

What can you do when conversion rate is flat? TechSmith is a trialware company by nature, so measuring how many people download, try and actually purchase our software is the best measure of conversion and success.

We know that the thousands – dare I say millions of users who own SnagIt can’t live without it and tell us how it has changed the way they communicate with people. So what were we missing, why were we not getting the conversion rate we wanted? Learn about how we focused on the user experience, what we did, and how the changes impacted the conversion rate.

Speaker: Barb Hernandez, User Experience Manager at TechSmith, Lansing, Michigan

• Locales » Ann Arbor, MI, USA
• Calendar
• Locales » Detroit, MI, USA
• Event type » Local meeting