Social Influence: Social Media & the Enterprise (UPA) (NYC, NY USA)
Wednesday, April 9th, 2008 by Whitney Quesenbery| April 23, 2008 | ||
| 6:00 pm | to | 8:30 pm |
If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you’re missing an opportunity to change your company’s entire culture. In fact, social media can affect how companies innovate, test ideas, market, recruit talent, measure performance, and interact with all their stakeholders. In his discussion “Going Social Now,” Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to craft more relevant and useful user experiences.
As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing. He will also discuss research studies that help explain why some online communities are more successful than others. You will walk away from this engaging discussion with user experience strategies to help you design more successfully for the social web.
Registration: 6:00pm (refreshments served)
Please arrive by 6 to allow time to get through security.
Photo ID required by security to enter building.
It must match the name on the registration list.
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)
Location: Avenue A | Razorfish
1440 Broadway (Between 40th & 41st)
New York, NY 10018
Cost: NYC-UPA members: $10, Non-members: $20,Non-members with 1 year membership: $25, Full-time students: $5 (students please provide valid ID)
RSVP: http://nycupa20080423.eventbrite.com
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.
