Expecting surprises: A User Research Case Study (Hong Kong)
Monday, April 28th, 2008 by Daniel Szuc| May 22, 2008 | ||
| 7:00 pm | to | 9:00 pm |
Expecting surprises: A User Research Case Study (Hong Kong) - 22 May 2008
Conducting user research programs is much more of an art than a science. Even a very small sample size could easily demand serious planning and vigilance in execution, however, the knowledge and insights it brings also goes way beyond what one can get from data based studies such as a survey.
This presentation will take us through a project case study for predesign work targeted at collectors.
See UPA Hong Kong for more information.
