DeeDee DeMulling
Happy to be living in a community of so many user experience minded folks who actively pursue positive experiences professionally and just for fun.
Website: http://productexperience.blogspot.com/
Sunday, October 14th, 2007
| November 14, 2007 |
| 5:00 pm | to | 8:00 pm |
This session covers the emerging discipline of optimization marketing, including online a/b and multivariate testing, content targeting and onsite behavioral personalization. Jamie Roche, founder and president of Offermatica will share how brands like Wal*mart and Carrot Ink approach, succeed and sometimes fail to get value from testing, targeting and personalization.
See MIMA for more information.
Posted in Calendar | Minneapolis, MN, USA
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Saturday, October 13th, 2007
Design isn’t just pretty colors, or fluff, or an extra cost. It is the result of extensive research, planning and strategic thinking. Good design serves as your brand’s signature. When a consumer interacts with your brand the design communicates its beliefs, benefits and story all without saying a word. Join us and discover how smart design can elevate your brand and increase its potential. Because ugly is not the new black. Smart is. Keynotes: Eric Ryan, CEO and Founder, Method Home. Scott Williams, Chief Creative Officer, Starwood Resorts. Malcom Haines, Chief Imagination Officer, IBM.
See conference site for more information.
Posted in Calendar | Minneapolis, MN, USA
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Saturday, October 13th, 2007
| October 17, 2007 |
| 5:30 pm | to | 7:30 pm |
Back by popular demand, we will be holding our 2nd annual PDMA wine tasting event. We will be taking a closer look at different tools that product developers can provide on the journey from grape to wine in creating new wine styles. In the past decade new methods have been developed to aid winemakers in choosing the right path in the design of new wines. This session will lead us through the role of science in modern winemaking and discuss tools for developing new wine styles — all while enjoying a diverse and informative wine tasting.
More information (PDF)
Posted in Calendar | Minneapolis, MN, USA
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