Keith Instone
I am the local ambassador for Toledo, OH, USA (read my personal blog for the Toledo user experience community). I am also on the UXnet board and enter in a lot of content on this site for many other locales.
Website: http://instone.org/
Sunday, April 12th, 2009
| June 15, 2009 | to | June 16, 2009 |
Red Forest Consulting is hosting “Human Factors Engineering & Medical Device Workshop” in Ann Arbor, Michigan on June 15-16, 2009. Learn:
- The basics of HFE and why it leads to better products and a competitive advantage
- How it can help with new product innovation and development
- How to apply HFE methods with hands-on exercises
- How HFE can be used with innovation tools such as Six-Sigma and TRIZ
See redforestconsulting.com for more information.
Posted in Ann Arbor, MI, USA | Calendar | Training
Tags: Medical
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Friday, April 3rd, 2009
The April International Institute of Business Analysis Columbus Chapter Meeting will feature James Goebel from Menlo Innovations presenting “Just Getting It Done Is Sometime Not Enough! Anthropology Can Help Us Get The Right Things Done.”
On-time, on-budget projects can meet specification and still fail. Often projects result in disagreements about the specifications, without the business benefiting from its investment. Can projects produce a successful result with less than perfect specifications? Learn how one organization uses anthropology and progressive elaboration to produce successful business outcomes.
See IIBA Columbus for more information.
Posted in Calendar | Columbus, OH, USA | IIBA | Local meeting
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Saturday, March 21st, 2009
Join us for the Information Architecture Summit ‘09 Recap at Wayne State.
The 10th Information Architecture Summit will be March 20-22 in Memphis, The IA Summit is the premier event for the IA community and represents the state of the art of the field. Hear from people who attended this session to get an overview of what happened at the conference and what you need to know as an information architect in today’s rapidly changing world. Check out the conference program and come prepared to ask questions about what intrigues you. Panelists will talk about their favorite (or least favorite) sessions from others and may talk a little about what they presented at the conference.
See Wayne State ASIS&T for more information.
Posted in ASIS&T | Ann Arbor, MI, USA | Calendar | Detroit, MI, USA | Local meeting | Toledo, OH, USA
Tags: wayne state asist
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Tuesday, March 10th, 2009
| April 8, 2009 |
| 11:30 am | to | 1:00 pm |
The Greater Dayton IT Alliance and Technology First present “This Product Sucks: Business Impacts of Usability Breakdowns” by Darren Kall, Senior Director of Global Experience Design for LexisNexis, and Rob Keefer, Principal Consultant and Agile Development Center Director at Strategic Data Systems.
In the rush to deliver speed-to-market, IT offerings often proceed at the expense of usability and user experience (UX). How does this impact results?
- Convoluted e-commerce sites can lose up to half of their potential sales if customers can’t find merchandise, according to Forrester Research, Inc.
- Improving the customer experience increases buyers by 40% and increases order size by 10%. (Creative Good, 2000)
- As a result of usability improvements at AT&T, the company saved $2,500,000 in training expenses
- A major computer company spent $20,700 on usability work to improve the sign-on procedure in a system used by several thousand people. The resulting productivity improvement saved the company $41,700 the first day the system was used. On a system used by over 100,000 people, for a usability outlay of $68,000, the same company recognized a benefit of $6,800,000 within the first year of the system’s implementation. This is a cost-benefit ratio of $1:$100
In this economy everyone wants to get the edge on competition and make informed development investments. With results like these how can you afford NOT to take another look at your product UX?
In this talk, we explore product user experience from two unique perspectives: UX expert and Lead Architect
- Why do I need to be concerned about my product UX?
- What is the business value/ROI of a UX focus?
- How does a focus on UX reduce development costs?
- How will a UX focus reduce my time to market and increase revenue?
- How do I begin to develop a focus on UX?
See gdita.org for more information.
Posted in Calendar | Dayton, OH, USA | Local meeting
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Tuesday, March 10th, 2009
| March 26, 2009 |
| 8:00 am | to | 9:00 am |
Darren Kall, LexisNexis & Rob Keefer, Strategic Data Systems, present this “Breakfast BYTES” talk hosted by The Circuit.
In the rush to deliver speed-to-market, IT offerings often proceed at the expense of usability and user experience (UX). How does this impact results?
- Convoluted e-commerce sites can lose up to half of their potential sales if customers can’t find merchandise, according to Forrester Research, Inc.
- Improving the customer experience increases buyers by 40% and increases order size by 10%. (Creative Good, 2000)
In this economy everyone wants to get the edge on competition and make informed development investments. With results like these how can you afford NOT to take another look at your product UX?
In this talk, we explore product user experience from two unique perspectives: UX expert and Lead Architect
- Why do I need to be concerned about my product UX?
- What is the business value/ROI of a UX focus?
- How does a focus on UX reduce development costs?
- How will a UX focus reduce my time to market and increase revenue?
- How do I begin to develop a focus on UX?
See The Circuit for more information.
Posted in Calendar | Cincinnati, OH, USA | Local meeting
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Tuesday, March 10th, 2009
| March 19, 2009 |
| 8:00 am | to | 10:00 am |
The first session in the User experience series by MITX is a panel of seasoned user experience professionals from various disciplines to help you make sense of user experience, how it’s applied to different projects, who’s responsible for it (hint: everyone), and why it is important. Covered will be the basics of User Experience, including the why’s and how’s behind UX, including:
- How user experience is understood across various verticals
- A common vocabulary for future UX programs
- The fundamentals of experience design
- The importance and benefits of considering experience design in the everyday business environment
See MITX for more information about this event.
About the series: In the age where computing is becoming both social and ubiquitous, your customers, consumers, and employees’ experience is your brand. The User Experiene series will explore how creating optimal, engaging online experiences for your audience – through the web, the desktop, mobile device or any other digital channel – can not only lead to better business results but is an essential differentiator between success and failure.
Posted in Boston, MA, USA | Calendar | Local meeting
Tags: mitx
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Saturday, February 28th, 2009
| March 5, 2009 |
| 12:00 pm | to | 1:00 pm |
Jean-Claude Balland will present “Creating breakthough products” as part of the Portland State University Maseeh College of Engineering and Computer Science Graduate Seminar series. Dr. Balland is a high-tech business consultant and has extensive experience in sales and marketing in Europe and the US.
Technology-driven innovation has given most of the products we take today for granted, such as television, microwave oven, telephone, and many others. The success of this approach cannot be overemphasized. But with the abundance of choices coming now from technologies that can easily be duplicated anywhere in the world, a new paradigm is emerging that gives the customers a more central role in driving the definition of innovative products. But how can a company tap this new way of innovating?
To succeed, breakthrough products must be useful, usable, desirable, and justifiable. Ethnography and design play a key role. Ethnography is a collection of approaches which aims to understand customer unstated needs; design capitalizes on the outcomes of ethnography to create experiences that will create emotional connections between the customer and the product and the company.
This seminar introduces the audience to a customer-driven methodology, and is an overview of the course to be offered in the Spring titled User-Centered Innovation.
See the PDF description of the session for more information.
Posted in Calendar | Local meeting | Portland, OR, USA
Tags: innovation
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Monday, February 9th, 2009
| February 19, 2009 |
| 11:30 am | to | 1:00 pm |
Richard B Sheridan, President & CEO, Menlo Innovations LLC, will present his Taste of Success seminar from 11:30 AM - 1 PM on Thursday, February 19th, at the Menlo Innovations facility in Ann Arbor, MI. This event is free for all attendees, and offers a free, small lunch. As STC members and others are welcome, please feel free to bring guests! We welcome both professionals and students, and invite you to attend this excellent educational and networking opportunity.
Software service and product design and development is an expensive and risky undertaking. The greatest and most expensive risk is the one most don’t consider until its too late: What would happen if nobody ever used the software that was developed? What things should we pay attention to during the design process to ensure user adoption? Are there techniques that could greatly improve our chances of success? Is there evidence that these approaches work? Most software processes focus on “on time, on-spec and on-budget.” But what if the spec is wrong? Will it matter if we hit the other two perfectly? This 90 minute seminar will explore the practices of the High-Tech Anthropologists at Menlo Innovations’ award-winning Menlo Software Factory and will provide the attendees with very practical ideas to greatly improve their odds of creating a successful software product or service.
See stc-sm.org for more information, including information on how to register.
Posted in Ann Arbor, MI, USA | Calendar | Local meeting | STC
Tags: STC-SM
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Wednesday, January 21st, 2009
| January 28, 2009 |
| 5:00 pm | to | 8:30 pm |
The G. Raymond Chang School of Continuing Education at Ryerson University is hosting a workshop series to develop a new program in Digital Media: User experience design. See de.ryerson.ca/ux for more information.
Posted in Calendar | Local meeting | Toronto, ON, Canada
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Wednesday, January 7th, 2009
| February 5, 2009 |
| 6:00 pm | to | 8:00 pm |
(Rescheduled from January 15)
Dr. Kevin Scoresby Presents: “You Want Fries With That? Usability in the Fast Food Industry”.
Dr. Scoresby has recently completed field studies and designs for Wendy’s, Starbucks, and Subway cashiering systems. He’ll be discussing the methods used in those projects and will touch on some of the unique challenges and opportunities posed by the Point of Sale (POS) environment.
By Columbus UPA. See upacolumbus.org for more information.
Posted in Calendar | Columbus, OH, USA | Local meeting | UPA
Tags: COUPA
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