Bob Hale
Summary:
Bob works for Resource Interactive in Columbus (2000 - present) & Battelle (1991 - 2000). Jobs include Senior Usability Engineer, Strategist & Specialist for 16+ years. MSE & BS Human Factors Engineering.
Details:
Through innovative research techniques and user testing, Bob helps clients create profitable digital experiences that are efficient, effective, engaging and emotionally relevant for people to use. Bob sets the standards high and is admired by colleagues for both his constant enthusiasm and human factors expertise. He has been heavily involved in the user experience for more than 16 years, working with a range of clients including Hewlett Packard, Limited Brands, Bath & Body Works, Express, Wal-Mart, 1-800-Flowers, Longaberger, Restoration Hardware, Safelite, Wendy’s, Ford Think Mobility, Stanley Steemer, Hexion, Kohler and Hot Topic.
Bob's recent speaking engagements include the ACCM, The Society of Technical Communication, and World Usability Day at The Ohio State University. Bob has been invited to lead workshop consulting sessions at Internet Retailer '08 in Miami and ACCM 2008 this coming year. Bob is a founding member of the Central Ohio Usability Professionals' Association and is Local Ambassador for the User Experience Network in Columbus, Ohio, http://uxnet.org/cat/locales/columbus-oh
Bob holds a B.S. in human factors engineering and an M.S. in systems engineering with a concentration in usability, cognitive science and interface design. Since 2001, Bob has taught both graduate and undergraduate courses in website usability and information architecture at The Ohio State University, Wright State and Columbus State.
Website: http://www.linkedin.com/in/bobhale
Monday, November 3rd, 2008
| November 13, 2008 |
| 4:30 pm | to | 8:00 pm |
November 13, 2008 at the OSU Digital Union
*New meeting room this year. In Room 060 in the Engineering & Science Library at OSU
Overview
OSU Digital Union and the Columbus, Ohio Usability Professionals’ Association will host a World Usability Day event on November 13, 2008 in Room 060, Science and Engineering Library at Ohio State. This year’s event will include:
- Professional Networking for Campus and Columbus Area Professionals
- Panel Discussion with Local Experts: “Making Transportation Easy” is the theme.
- Featured Speaker Topic is “Today’s Mobile Workforce - Working Collaboratively with Virtual Teams”
World Usability Day is focused on TRANSPORTATION in 2008. With the challenge of rising gas prices, security issues, infrastructures and much more, globally, the transportation industry is facing ongoing change. This year’s theme could not be timelier. With those changes come many usability opportunities and challenges.
Schedule
4:30 pm OSU Transportation Panel Discussion – “Making Transportation Easy: What is being done to make transportation easier?”
5:30 pm Professional Networking/Reception sponsored by Columbus, Ohio Columbus, Ohio Usability Professionals’ Association (COUPA) Chapter
6:15 pm Keith Tatum, Senior User Experience Strategist and Principal of Slingthought, “Today’s Mobile Workforce - Working Collaboratively with Virtual Teams”
7:00 pm Meeting - Columbus Ohio Usability Professionals Association
8:00 pm Wrap Up
Featured Speaker Bio
Keith Tatum, a Web veteran who has worked in the interactive marketing space since the mid-nineties, is founder of Slingthought, a user experience strategy consultancy that operates out of Columbus, Ohio. He brings together information architecture, visual design, usability, and interactive marketing principles to create diagrams, illustrations and rapid prototypes that translate strategies and concepts into actionable blueprints for collaborative Web projects. Keith’s constantly evolving skill set and pursuit of technology has enabled him to work for interactive agencies, corporate marketing teams, start-ups, and consult for a wide range of powerhouse brands.
He is a lifelong artist who loves to sketch and earned his BFA from the Columbus College of Art and Design, where he majored in illustration and minored in advertising design. He lives in Powell and appreciates spending time with his wife, twin daughters, and two mischievous cats that double as co-workers.
To RSVP, please contact: Bob Hale Email: rhale@resource.com Phone: 614-410-2178
Posted in Calendar | Columbus, OH, USA | Local meeting | UPA | World Usability Day 2008
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Tuesday, September 9th, 2008
| September 18, 2008 |
| 6:30 pm | to | 9:00 pm |
Thursday, September 18, 2008
Social Hour: 6:30 p.m.–7:30 p.m.
Presentation: 7:30 p.m.–9 p.m.
Location: Canzani Center, Columbus College of Art & Design
Members: $5.00 (Professional + Faculty); Non-Members: $15.00
Student Members: FREE
Student; Non-Members: $5.00
Columbus Society of Communicating Arts (http://cscarts.org) is pleased to welcome Wayne Geyer as their next guest speaker.Wayne Geyer is a designer, award-winning copywriter and anti-cilantro activist — understands the whole left-brain/right-brain thing. Not in so many words, but enough to talk to designers about it in his Write More Good: Copywriting for Visual Thinkers workshops and presentations.
Now he’s coming to CCAD’s Canzani Center to demystify the process of copywriting for design professionals. Don’t like that header copy or the business-talk bullet points? Wayne Geyer feels your pain. The rare designer-turned-award-winning-copywriter, he’s been there, written that. A self-proclaimed “commercial translator,” Geyer has done battle with the business jargonauts and emerged scathed but still breathing. His clients range from Mothers Against Drunk Driving to the Dallas Cowboys, Dr Pepper to American Airlines. Along the way, he’s earned kudos from Communication Arts, HOW Magazine, Print, the ADDYs and the Dallas Society of Visual Communications.
Geyer’s work includes brand development, conceptual thinking and copywriting for advertising and marketing communications.A native Texan and graduate of the University of North Texas, he has served as an adjunct faculty member at UNT and Southern Methodist University. His passion for Helvetica matches his scorn for “best-of-breed” anything. And although he has sampled cheeseburgers across America — even from the original Wendy’s here in Ohio — he has yet to experience the exotic wonder of the White Castle Jalapeño Cheeseburger.
Posted in Calendar | Columbus, OH, USA | Local meeting
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Tuesday, August 19th, 2008
| August 27, 2008 |
| 7:30 am | to | 9:30 am |
Ohio Web Leaders will be hosting a networking breakfast on Wednesday, August 27, 2008 for all marketing and business professionals. The topic will be current happenings in the search engine world. One of the hottest topics is the emergence of the new search engine, “Cuil.”
Wednesday, August 27, 2008
Time: 7:30 - 9:30 a.m.
Location: Little Bear Golf Club
Food: Continental breakfast catered by Sandman Catering
Sponsors: Minds On, Inc., Webbed Marketing & PrintSource Group
Click to Register for this event:
http://www.ohiowebleaders.com/events/register.html
The breakfast is sure to offer great networking opportunities for all who attend and provide insight into the most recent changes in the web marketing arena. To attend the breakfast, please register below.
Who Should Attend?
The breakfast is perfect for Marketing Managers, Product Marketing, Marketing Communications, Web Developers, Business Owners or Marketing Executives.
What is the Cost?
There is no cost to register and breakfast will be complimentary.
Where?
The Little Bear Golf Club is located on the west side of S. Old State Road between E. Powell Road and Orange Road, minutes north of Polaris Fashion Place Mall.
1940 Little Bear Loop
Lewis Center, OH 43035
740-548-8532
[View Map]
Click to Register for this event:
http://www.ohiowebleaders.com/events/register.html
Posted in Calendar | Columbus, OH, USA | Local meeting
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Tuesday, August 19th, 2008
| August 28, 2008 |
| 7:30 am | to | 8:30 am |
Columbus AMA networking event
Please join us on the morning of Thursday, August 28, for coffee, conversation, and networking. This event is free and open to all AMA members and students.
Location: Panera Bread - Bethel Road, 875 Bethel Rd, Columbus, OH 43214, USA
When: Thursday August 28th, 2008
RSVP: http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=ef4d5af2-2e8c-48cb-b0db-111b9f3fa070
RSVP By: Monday August 25th, 2008Columbus AMA Member
Price: Free
Posted in Calendar | Columbus, OH, USA | Local meeting
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Friday, August 1st, 2008
| August 21, 2008 |
| 6:30 pm | to | 9:00 pm |
Columbus Society of Communicating Arts (CSCA) is pleased to welcome Debbie Millman as their next guest speaker. Join the fun as she brings branding and design to life.
Debbie Millman, president of the design division at Sterling Brands, host of Design Matters and board member of the national AIGA, brings her own brand of acute observation, wry wit and provocative design insight.
Thursday, August 21, 2008
Social Hour: 6:30 p.m.–7:30 p.m.
Presentation: 7:30 p.m.–9 p.m.
Location: Canzani Center, Columbus College of Art & Design
CSCA Members: $5.00 (Professional + Faculty)
Non-Members: $15.00
Student Members: FREE
Student Non-Members: $5.00
Curious, opinionated, keenly observant and always thought-provoking, Debbie Millman is partner and president of the design division at internationally acclaimed brand-identify firm Sterling Brands. She’s also a board member of the national AIGA, and teaches at the School of Visual Arts and Fashion Institute of Technology. When she’s not hosting the weekly Internet talk show Design Matters, she’s blogging, writing a column for Print magazine or speaking to rapt crowds of designers. The author of How to Think Like a Great Graphic Designer (2007), Millman recently published The Essential Principles of Graphic Design, which features 35 case studies from the world’s best designers.As host of Design Matters, Millman brings design to life by letting her guests speak to their experiences and influences. Just as good branding keeps the spotlight away from the creative work itself, Millman notes themes, intersections and high points – but always keeps her guests and their stories front and center.
Connect early!
CSCA’s pre-event social hour includes one complementary drink, hors d’oeuvres, and a chance to win one of several special door prizes. See you at 6:30, Thursday, August 21.
Posted in Calendar | Columbus, OH, USA | Local meeting
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Thursday, July 31st, 2008
| August 5, 2008 |
| 11:00 am | to | 1:30 pm |
Get up to date on the latest ergonomic findings and trends with Cornell University’s Professor Alan Hedge. Professor Alan Hedge is an extensively published, internationally recognized expert in ergonomics. He has appeared on numerous television shows, including the Today Show, Weekend Today, the Early Show and NOVA, and has been featured in Time, Business Week, the Wall Street Journal and the New York Times.
CEUs
Attendees are eligible for AIA and IDCEC (IIDA, ASID, IDC, IDEC) credits.
LOCATION
Hilton Columbus at Easton Town Center
Regent Ballroom
3900 Chargrin Drive
Columbus, OH 43219
614-416-8417
RSVP
RSVP3@bdeonline.biz
212-353-1383
DATE
Tuesday, August 5, 2008
TIME
11:00 a.m. - 11:30 a.m. Registration
11:30 a.m. - 1:30 p.m. Presentation & Lunch
Professor Alan Hedge will present the latest research on the ergonomic requirements for healthy computing, including:
- Ergonomic requirements for the modern office
- Computer work and preventing musculoskeletal disorders
- Latest research on keyboards and mice
- Effects of input device design and positioning on posture
- Ergonomic chair design requirements and optimal seated posture
- Visual ergonomics and new screen technologies
- Research on benefits of working in dynamic neutral posture
- Latest evidence on economic benefits of ergonomic interventions
Alan Hedge is a tenured Full Professor in the Department of Design and Environmental Analysis, Cornell University, where, since 1987, he has directed the Human Factors and Ergonomics teaching and research programs. He also has a joint appointment as a Research Professor in the Department of Biomedical and Chemical Engineering at Syracuse University. He directs the Cornell Human Factors and Ergonomics Laboratory and co-directs the Cornell Design Concepts Laboratory. Prior to joining Cornell, for over 10 years Professor Hedge ran the Graduate Program in Applied Psychology and Ergonomics at Aston University, Birmingham, U.K., and from 1990 to 1993 he was an Honorary Research Fellow at the Institute of Occupational Health, University of Birmingham, U.K. Professor Hedge is a Fellow of the Human Factors and Ergonomics Society and was awarded the 2003 Alexander J. Williams Jr. Design Award by the Society.
Posted in Calendar | Columbus, OH, USA | Events
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Wednesday, July 30th, 2008
| August 12, 2008 |
| 11:30 am | to | 1:00 pm |
Presented by Brandon Bornancin and Jake Phillips of EnMobile Media
Sponsored by Columbus AMA Luncheon
Registration & Fee Information
WHEN
Tuesday, August 12, 2008 11:30 AM - 1:00 PM
WHERE
Arlington Banquets
1967 Henderson Road
Columbus, OH 43220
ATTIRE
Business Attire or Biz Casual
Posted in Calendar | Columbus, OH, USA | Local meeting
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Wednesday, July 23rd, 2008
| July 24, 2008 |
| 6:30 pm | to | 8:00 pm |
CO-ASIS&T chapter meeting and presentation
Speaker: Jessica Hedgecock, Database Analyst, Enterprise Communications at OCLC Online Computer Library Center, Inc., is our presenter. This program is an introduction to navigating the virtual world of Second Life and learning how this alternative world can enhance your personal literary journey through life. It will include an overview of Second Life from the perspective of the casual user and will explore the various uses of Second Life in social interaction, support groups, marketing, religious organizations and politics. We will also discuss how Second Life can be used as an outreach to a wired generation. Potential uses include book clubs, reader advisories, and advertising of upcoming library events in the “real world”.
WHEN: Thursday, July 24th, 2008
6:30 - 7:00 p.m. Refreshments, Sign-In & Networking
7:00 - 8:00 p.m. Presentation and Q & A
WHERE: Kilgour Auditorium on the OCLC Campus
*See location information and map at:
http://www.oclc.org/about/headquarters/maps/default.htm
RSVP with Ginny Browne at browneg@oclc.org
Ginny Browne
Knowledge Management Librarian, OCLC
6565 Kilgour Place
Dublin, OH 43017
614-761-5217
Posted in Calendar | Columbus, OH, USA
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Wednesday, July 23rd, 2008
| August 6, 2008 |
| 9:00 am | to | 5:30 pm |
Register for this Event! — Registration is mandatory to attend!
Join guest speaker, Dezmon Landers a Pay Per Click/SEO professional and CEO of Simplifyed.com; as he divulges his untold story of the internet and mastery of SEO concepts and ideas. Dezmons’ strategies have been pummeled by web spiders, crawlers and hundreds of thousands of websites in today’s growing World Wide Web. These real-life tests and trials add tremendous impact and value to today’s internet savvy generation by providing a proven, repeatable process to gain a leading edge over competitors and their websites.
You will learn how:
* The Internet works
* Myths of Internet Marketing
* Write quality advertisements
* How to get paying customers to your website for FREE
* Understanding the importance of how tracking increases your sales
* To decide what resources are going to give you the best ROI
**Seating is limited - Refreshments provided.**
*Please email Gary Wilson for additional details.*
Cost to attend is FREE!
Register for this Event! — Registration is mandatory to attend!
For directions, please see the Platform Lab website.
Posted in Calendar | Columbus, OH, USA
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Wednesday, July 23rd, 2008
| July 29, 2008 |
| 6:00 pm | to | 9:00 pm |
Announcing this month’s Adobe User Group Presentation Night, hosted by Quest Software!
[Google Calendar Link]
6:10- 7:00: Usability on the Web
Chris Peters, Marketing Director at Qwest Software
Chris Peters has been producing websites for almost as long as the Web has existed as a medium. He has been studying usability, accessibility, and human factors avidly since 2000. Chris has doubled paid search conversion rates since beginning his role as Search Marketing Manager for Quest Software, and he leads the open source ColdFusion on Wheels project in his spare time.
7:10- 8:00: Web Accessibility
Andrea Hill, Senior Developer at Resource Interactive
Andrea Hill is a Senior Developer at Resource Interactive, a leading independent interactive agency in Columbus, Ohio. Prior to starting at Resource, Andrea worked in the User Experience group at LexisNexis, coding prototypes for usability testing and serving as the company’s key accessibility contact. Andrea’s background in user-centered design has fueled her interest in usability and accessibility, and her experience as a front-end developer has provided her with the technical background to see how it all fits together. She recently graduated with a Master in Computer Science degree from Franklin University, where her research focus was on RIA Accessibility.
8:00: SOFTWARE RAFFLE
It’s time for our 6-Month software raffle. Come on by for $2000 worth of Adobe Software!
DirectionsTake 270 to Tuttle Crossing Blvd. Turn West on Tuttle Crossing Blvd. Shortly after is Emerald Parkway, turn right. 6500 Emerald Parkway is on your right. Plenty of parking.
Posted in Calendar | Columbus, OH, USA
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