Bob Hale

Summary:
Bob works for Resource Interactive in Columbus (2000 - present) & Battelle (1991 - 2000). Jobs include Senior Usability Engineer, Strategist & Specialist for 16+ years. MSE & BS Human Factors Engineering.

Details:
Through innovative research techniques and user testing, Bob helps clients create profitable digital experiences that are efficient, effective, engaging and emotionally relevant for people to use. Bob sets the standards high and is admired by colleagues for both his constant enthusiasm and human factors expertise. He has been heavily involved in the user experience for more than 16 years, working with a range of clients including Hewlett Packard, Limited Brands, Bath & Body Works, Express, Wal-Mart, 1-800-Flowers, Longaberger, Restoration Hardware, Safelite, Wendy’s, Ford Think Mobility, Stanley Steemer, Hexion, Kohler and Hot Topic.

Bob's recent speaking engagements include the ACCM, The Society of Technical Communication, and World Usability Day at The Ohio State University. Bob has been invited to lead workshop consulting sessions at Internet Retailer '08 in Miami and ACCM 2008 this coming year. Bob is a founding member of the Central Ohio Usability Professionals' Association and is Local Ambassador for the User Experience Network in Columbus, Ohio, http://uxnet.org/cat/locales/columbus-oh

Bob holds a B.S. in human factors engineering and an M.S. in systems engineering with a concentration in usability, cognitive science and interface design. Since 2001, Bob has taught both graduate and undergraduate courses in website usability and information architecture at The Ohio State University, Wright State and Columbus State.

Website: http://www.linkedin.com/in/bobhale

Vivian Rosenthal of Tronic Studio (Columbus, OH, USA)

Monday, April 28th, 2008
May 15, 2008
6:30 pmto9:30 pm

Thursday, May 15th, 2008

Social Hour: 6:30 p.m.–7:30 p.m.
Presentation: 7:30 p.m.
Location: Canzani Center, Columbus College of Art & Design

Members: $5.00 (Professional + Faculty)
Non-Members: $15.00
Student Members: FREE
Student Non-Members: $5.00
 

Due to a last-minute client need, Vivian Rosenthal is speaking in place of her Tronic partner Jesse Seppi. (We all know how that goes). We’re thrilled she’s able to join us. As a cofounder of NYC multimedia design house Tronic Studio, Rosenthal has reshaped the contours of the possible by fusing video, digital animation, sculpture and physical space in new ways. From installations for Wired’s Nextfest, to surreal TV spots for Target, to 230 feet of high-definition video at JFK International for Windows Vista, Tronic thinks big and builds brand while delivering their visions on an engagingly human scale.

Join CSCA as we welcome Vivian Rosenthal to CCAD’s Canzani Center for a very special visit. In a visual presentation and discussion, she’ll show how it’s just not enough for creative professionals to push the boundaries— we have to blur them. For more info on the event, please visit www.cscarts.org.

Website Critiques at ACCM 2008 (Orlando, FL, USA)

Thursday, April 10th, 2008
May 19, 2008
1:00 pmto4:00 pm

Date & Time:
May 19, 2008
1:00PM - 4:00PM

Description:
Not sure how to increase your website sales? Don’t miss a one-on-one critique with a seasoned professional who will sit down with you for 20 minutes of undivided attention and critique your website. Critiques will offer ideas and techniques to improve your website design and show you how to sell more.

Critiquers include:
Dayna Bateman, Senior Strategic Analyst, Fry, Inc.
John Deneen, President, SiteForm, Inc.
Bob Hale, Senior Usability Specialist, Resource Interactive
Jackie Methling, E-commerce Sales Strategist, Americaneagle.com
Teresa Rauschendorfer, Art Director, James Tower Email Marketing & Design
Jennifer Wells, Director, New Site Development, DMinSite

Registration and Location Information:
http://accmshow.com/ACCM2008/public/SessionDetails.aspx?SessionID=1043

Sports & Technology - How Technology is Improving the Fan Experience (Columbus, OH, USA)

Wednesday, April 9th, 2008
April 18, 2008
11:00 amto1:30 pm

Date & Time:
April 18, 2008
11:00 AM to 1:30 PM EDT

Location:
Nationwide Arena
200 W. Nationwide Blvd.
Columbus OH 43215  

Sponsored by:
TechColumbus 

Registration and map info:
www.techcolumbus.org/en/cev/?163 

Summary:
College and professional sports is big business and technology is making the game more accurate and competitive for the athletes, while simultaneously improving the fan’s experience with more lifelike broadcasts in high-definition and up-to-the minute play-by-play action and information delivered to computers and PDAs. TechColumbus will explore the impact of technology in improving the fan’s sports experience with a panel of representatives from the favorite sports teams of central Ohio: The Crew, The Clippers, The Blue Jackets, and The OSU Buckeyes. The panel discussion will focus on how the speed and presentation of stats and game action has transformed sports ‘spectating’ through the use of websites, more advanced broadcasting, and wireless devices.   www.techcolumbus.org/en/cev/?163 

Speakers:  Representatives of OSU, The Blue Jackets, The Crew, The Clippers

IDSA Mideast District Conference: “Art + Science” (Columbus, OH, USA)

Thursday, April 3rd, 2008
April 11, 2008toApril 13, 2008

In anticipation of IDSA’s 2008 National Conference, “Polar Opposites,” the Mideast District Conference (April 11-13, 2008 - Columbus, OH) will explore two influencing and seemingly opposing factors of design, art and science. “Art + Science” will look at the dichotomy of art and science, the similarities between the two, and the way we as designers pull them together to create new and better products and experiences.

There’s a great line-up of guest speakers. Check it out!

Registration information: http://www.idsa.org/whatsnew/districts/mideast/index.html

Participatory Design at a Distance (Columbus, OH, USA)

Saturday, March 22nd, 2008
September 17, 2008
6:00 pmto9:00 pm

Columbus Ohio UPA (COUPA) Chapter Meeting
Date: September 17, 2008
Featured Speaker: Carol Smith, Principal at Midwest Research 

Location:
McGraw-Hill offices near Polaris
8787 Orion Place
Columbus, OH 43240
www.mcgraw-hill.com/aboutus/locations_us_oh.shtml

Agenda:
6:00 pm Networking
6:30 pm Chapter Meeting
7:00 pm Presentation by Carol Smith

Carol Smith is the Principal Consultant at Midwest Research (www.mw-research.com), a research and usability testing consultancy. Ms. Smith has seven years of experience working with government, non-profit, and private sector clients in industries such as: automotive; education (classroom and e-learning); financial; fine art; health care/medical; human resources; insurance; manufacturing; real-estate; and retail. 

Ms. Smith is the Director of Global Outreach on the Board of Directors of the Usability Professionals’ Association (UPA) and has presented at local and international usability conferences. Ms. Smith earned her Masters of Computer Science in Human-Computer Interaction from DePaul University in Chicago, IL.

Topic:

Participatory design sessions are always better in person. However, giving participants that cannot attend in person a way to contribute can be very beneficial. This presentation provides a method for including those participants in the participatory design sessions encourage them to be full partners in the product development process.

Jesse James Garrett at CCAD (Columbus, OH, USA)

Saturday, March 8th, 2008
March 20, 2008
6:30 pmto9:00 pm

Date: March 20, 2008
Columbus College of Art & Design (CCAD)

Jesse James Garrett, an information architect and founder of Adaptive Path will be delivering a public lecture on Thursday 20 March 2008. Garrett is the co-founded of the Information Architecture Institute, and author of The Elements of User Experience. Garrett also coined the term Ajax in February 2005.

Jesse James Garrett
Adaptive Path
Thursday, March 20th, 2008

Social Hour: 6:30 p.m.–7:30 p.m.
Presentation: 7:30 p.m.–9 p.m.
Location: Canzani Center, Columbus College of Art & Design

Cost: $15.00 at the door

Liz Sanders (Columbus, OH, USA)

Monday, February 25th, 2008
May 7, 2008
6:00 pm

Columbus Ohio UPA (COUPA) Chapter Meeting
Date: May 7, 2008
Location: NBBJ, 1555 Lake Shore Drive, Columbus, OH
RSVP by May 5, 2008 to Bob Hale at rhale@resource.com

Agenda:
6:00 pm Networking
6:30 pm Chapter Meeting
7:00 pm Presentation by Liz Sanders. Ph.D.

Map - Meeting at NBBJ

About Dr. Sanders:
Liz Sanders is President of MakeTools, a design research firm. She is a pioneer in the use of participatory research methods for the design of products, systems, services and spaces. Liz speaks about and teaches human-centered design to students, clients and colleagues around the world. At OSU Liz teaches the graduate and undergraduate design research courses and advises graduate student theses.

Liz’s numerous design awards, patents, publications, presentations, and her proven track record in the marketplace have established her as a leader in the field of design research. Liz’s client relationships have included 3M, AT&T, Apple, Baxter, Ciba Corning Diagnostics Corporation, Coca Cola, Compaq, Hasbro, IBM, Intel, Iomega, Johnson Controls, Kodak, Microsoft, Motorola, NBBJ, Procter & Gamble, Siemens Medical Systems, Inc., Steelcase, Texas Instruments, Thermos, Thomson Consumer Electronics, Toro, and Xerox.

Life in a Post Web 2.0 World (Columbus, OH, USA)

Wednesday, February 6th, 2008
February 11, 2008
6:00 pm

What’s possible in a post Web 2.0 world? Innovation continues at a mind-bending pace, and this presentation will showcase some thought-provoking new directions that Web Services are headed in. The presentation will provide an overview of Amazon Web Services, including an online storage service, a Virtual Server service, and more. There will also be a demo showing how to set up the virtual server, and then automatically monitor it using a Ruby script.

But mostly this will be an opportunity to have a discussion about innovation and entrepreneurial tools. Amazon spent over a decade developing a world-class technology and content platform that powers Amazon web sites for millions of customers every day. Most people think “Amazon.com” when they hear the word; however developers are excited to learn that there is a separate technology arm of the company, known as Amazon Web Services or AWS. Using AWS, developers can build software applications leveraging the same robust, scalable, and reliable technology that powers Amazon’s retail business. AWS has now launched ten services with open API’s for developers to build applications, with the result that over 330,000 developers have registered on Amazon’s developer site to create applications based on these services.

Speaker: Mike Culver joined the Developer Relations Group of Amazon Web Services in 2006. He brings with him fifteen years of technology leadership experience, including at companies such as Microsoft. In addition Mike has a strong background running an IT organization, with over a decade of experience in the Electrical Wholesale Distribution industry. As a Web Services Evangelist at Amazon, he helps developers take advantage of disruptive technologies that are going to change the way we think about computer applications, and the way that businesses compete.

See Columbus Ruby Brigade for more information.

Lab Tour and Presentation at Nationwide (Dublin, OH, USA)

Wednesday, January 16th, 2008
March 12, 2008
6:00 pmto8:00 pm

Columbus Ohio UPA Chapter Meeting
Date: March 12, 2008
Time: 6:00 pm to 8:00 pm
Location: Nationwide Insurance, 5515 Parkcenter Circle, Dublin, OH 43017

Please RSVP to Steve Riederer at sriederer@sbcglobal.net.

Topic: Overview of UX Teams in Nationwide and Case Study: 2007 Redesign of Nationwide.com Tour: Nationwide Usability Lab and demo of Eye-tracking system  

Agenda:

5:45 - 6:00    Arrival and Welcome  

6:00 - 6:30    Meet and Greet / Refreshments 

6:30 - 7:00    COUPA Business  

7:00 - 7:55    Presentation, Greg Smith (Director, User Experience, Nationwide Corporate Internet Marketing):  

7:55 - 8:00    Meeting Wrap-up 

8:00 - 8:30    Tour & Demo, Richard Douglass (Manager, User Experience Design) 

Building Hint:
Signage in this area is pretty much non-existent, with the exception of the address number. The 5515 building is actually referred to as the Old BMW Building, just in case you’re familiar with that. If not, it is a single building that is across the parking lot from 3 other large buildings. So, if you find yourself in an area were there are 3 buildings side by side, you need to go to the OTHER side of the parking lot where sets the single building. The meeting will be in the Lobby area, which is the center-most entrance of the building. Plenty of parking at no charge.Cost Information:

Cost Additional Info
1. COUPA Chapter Member, $35.00/year Includes all six (6) meetings for the 2008 calendar year.
.
2. Non-COUPA Chapter Member, $10.00/meeting Overall cost would be $60.00 for the 2008 calendar year.
.
3. Full-Time Students, Free Includes all six (6) meetings for the 2008 calendar year.

Welcome Columbus, Ohio as a new UXnet Locale

Tuesday, January 8th, 2008

Hello - My name is Bob Hale and I’m the local ambassador for the newest UXnet locale in Columbus, Ohio. I work for Resource Interactive as a Senior Usability Specialist, and I help the local UPA chapter plan events and activities.

Feel free to notify me if you would like Columbus area events posted on this web site. This is a great resource for you and your organization to promote your UX-related activities and programs.