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Webinar: User Experience Task Group Call on World Usability Day

“Create Great Usability Requirements” - A free webinar to celebrate World Usability Day

Thursday, November 13, 2:00-3:00 pm ET

http://www.usa.gov/webcontent/usability/world_usability_day.shtml

Join Government Usability Experts Mary Theofanos and Sharon Laskowski of NIST for a webinar on how to use the great new usability requirements toolkit called CISUR (”Scissor”). See http://zing.ncsl.nist.gov/iusr/documents/CISU-R-IR7432.pdf for more information.

Sponsored by the Web Managers Forum User Experience Task Group (UXTG). Government and non-government participants are welcome. This webinar will replace our regular monthly task group call.

Free event but registration required. Register your webinar seat now at: https://www2.gotomeeting.com/register/767257267

Read about How to Write Good Usability Requirements (FAQs) at http://www.usa.gov/webcontent/usability/cisur.shtml.

Posted in Calendar | Online | UPA | World Usability Day 2008
Tags: Government | Webinar
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Webinar: Celebrate World Usability Day with NavigationArts

Toral Contractor, NavigationArts’ Director of User Research, will discuss how design trends impact usability.

Celebrate World Usability Day with NavigationArts

LIVE Webinar: Thursday, November 13 at 2 pm EDT

Join NavigationArts’ Director of User Research as she explores the latest web design trends and how they impact usability. A website that was considered highly usable in 1995 would probably not appear so today. What about a site from 2005? How do user expectations for the Web affect a site’s usability, and how can you factor that into your plans for your website?

During this session, we will cover:

* The impact of Web 2.0, social networking, user generated content, and blogs on usability
* Alternative navigation schemes
* The evolution of “the fold”
* User expectations for search
* The usability principles that are so fundamental – they never change

TO REGISTER, VISIT: http://www.navigationarts.com/webinar/

Posted in Calendar | Online | UPA | World Usability Day 2008
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Search Analytics Case Studies

Earley & Associates presents their next Taxonomy Community of Practice Calls on “Search Analytics Case Studies” by John Ferrara, Information Architect, Vanguard, September 3rd, 2008, from 1-2:00pm (Eastern Time USA).

This presentation will describe two methods developed at our organization for quantitatively measuring the quality of a website’s search engine results using data readily available in search logs. The first is a quick and easy relevancy test that yields concise, bottom-line scores of how reliably the search engine returns the best matches first. The second is a more advanced and insightful evaluation of the results’ precision — the proportion of relevant and irrelevant matches clustered at the top of the results. The presentation will describe how to repeat the methods at any organization, and make available spreadsheets for automatically processing gathered data. It will also describe which solutions can rectify problems found in the evaluation.

This presentation will be of greatest interest to user experience professionals who want to improve the quality of a search engine’s results and need a reliable and credible means of tracking its performance.

See Earley & Associates for more information.

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The 5 Myths of RIA Usability (Online)

The next Catalyze webinar, The 5 Myths of RIA Usability, is March 18, 2008, 11:00 AM US/Pacific, 2:00 PM US/Eastern.

What are Rich Internet Applications or RIAs? Are they the panacea for everything that ails us? Are they the perfect vehicle for sexy, splashy sites? Do RIAs provide a better user experience?

Learn more about RIAs from User Experience expert Laurie Gray of OneSpring in this month’s Catalyze Community Webcast. Laurie will discuss some of the most common attitudes toward RIA’s and address the 5 biggest myths surrounding this exciting technology.

Enroll in the webcast.

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Connecting Content to the Customer (Online)

“Integrating analytics and content management to improve the user experience.” At the heart of any web initiative is content. Effectively integrating web analytics and content management can mean the difference between creating a gateway or a barrier to your brand, to your customers, and ultimately, to your bottom line. Marketers play a critical role in delivering these capabilities - and more often, evaluating content tools and technologies that can enable more satisfied, and profitable customers and web visitors.

A new complimentary 1to1 Webinar: “Marketing Trends: Connecting Content to the Customer” tackles the challenges and opportunities of using content and analytics to enhance customer relationships. Join Brett Zucker, CTO, Bridgeline Software, special guest Steven Powers, Senior Analyst, Forrester Research and Ginger Conlon, Editor-in-Chief, 1to1 Media as they examine:

• Current trends and technologies to help companies deliver compelling, persuasive content.
• How Web analytics can be tied directly into customer strategies and metrics such as retention, acquisition, experience, and loyalty strategies.
• How to get started: Using available technology as an enabler to content management, enhanced usability and e-commerce measurement and analysis.

Registrants will receive a free Forrester white paper: “The Trends Driving Web Content Management.”

Register for this online seminar (for March 20, 2008, 1:00 pm EDT USA).

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Elevating the Customer Experience (Online)

Your company doesn’t have the luxury of time when it comes to improving the customer experience. Your customers expect seamless customer service yesterday or your competitors may be ahead of you tomorrow. In order to beat the clock at elevating the customer experience at all touch points, a fast, efficient, effective and profitable business process improvement plan is imperative.

The contact center is the heart of elevating the customer experience. It is full of key players at the center of customer knowledge. A new paradigm, integration at the desktop, is positioned to streamline the business processes that inform these knowledge workers. It can be deployed quickly and economically and allows a call center rep to simultaneously tap into disparate company systems from a single, unified desktop. This webinar will show how the moment a company reaches out to a customer to the moment a customer makes a purchase can be a seamless, positive experience.

On Thursday, February 21st at 1:00 PM EST, join Peppers & Rogers Group and Cicero for a complimentary 1to1® Webinar. It will address important issues executives with P&L responsibilities face for customer service. It will also address the immediate needs of IT executives, sales executives, contact center managers, and anyone who needs access to the information and streamlined processes that will elevate the customer experience.

See 1to1 webinars to register.

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Designing a Sure-Fire Stakeholder Communication Strategy (Online)

The next Catalyze webinar Designing a Sure-Fire Stakeholder Communication Strategy is February 14, 2008, 2:00 PM US/Eastern.

Since communication with stakeholders is a critical success factor for every project, Barbara Carkenord from B2T Training will explain how to design a sure-fire strategy for developing a communication plan.

Both business analysts and usability professionals will be more effective when they think ahead about how best to communicate with their stakeholders. This presentation provides attendees with a communication planning technique that can easily be used on any project.

Planning analysis work involves three areas: People, Project, and Process. The project team must understand the characteristics of the stakeholders, the background of the project, and their organization’s environment to plan and estimate their work. This presentation will focus on the people component of planning and will cover the Who, What, Where, When and How of stakeholder communications.

Enroll in the webcast.

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Trends in user experience design (Online)

Free Webcast: “Trends in user experience design: What you need to know in 2008 that can help your business” from Human Factors International. Thursday, February 7, 2008, 3:30 to 4:30pm ET (US).

Susan Weinschenk and Kath Straub will explore our top 5 trends in user experience design for 2008:

• Emotional design and persuasive architecture
• Designing for different generations
• User experience and human factors in healthcare
• Creating a joyful, effortless e-commerce experience
• Self service in e-government

Usability is becoming more ingrained in nearly every industry, based on proven techniques and methods. But the field must embrace new research on motivation, behavior, and decision making in order to design compelling, engaging user experiences. Susan and Kath will preview these trends and share their insights. Each subject will also be examined in greater detail on an upcoming HFI webcast during the year.

The broadcast includes audio/video and slides, concluding with a live Q&A session where you can submit questions.

See more information on this HFI webcast.

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