Lou Rosenfeld will be presenting the keynote address and a breakout session at the Campus Webmasters’ 9th Annual Webmasters Forum on Wednesday, April 30, 2008 at the University of Illinois at Urbana-Champaign. This year’s theme is Redesign. Lou’s keynote, entitled “Redesign Must Die”, is sure to spark some lively discussion.

Lou’s breakout session entitled “Site Search Analytics: Conversations With Your Customers” covers the basics of search analytics for web designers, showing how you can identify, diagnose, and fix major problems with your site’s content, metadata, navigation, and search functions.

About the Webmaster Forum

Now in its 9th year, the Annual Webmaster Forum has become something of a campus institution. We’re not sure if that’s good or bad, but soon we can all start saying that we’ve got 10 years of experience. Once again we’ve got a great keynote, a plethora of practical breakout sessions, the annual Cool Website Awards, and the proverbial free lunch. Past Forum keynotes include Jason Fried, Steve Krug, Christine Perfetti and Eric Meyer.

More information:
University of Illinois Campus Webmasters