Cincinnati, OH, USA

This Product Stinks: Business Impacts of Usability Breakdowns (Cincinnati, OH, USA)

Darren Kall, LexisNexis & Rob Keefer, Strategic Data Systems, present this “Breakfast BYTES” talk hosted by The Circuit.

In the rush to deliver speed-to-market, IT offerings often proceed at the expense of usability and user experience (UX). How does this impact results?

• Convoluted e-commerce sites can lose up to half of their potential sales if customers can’t find merchandise, according to Forrester Research, Inc.
• Improving the customer experience increases buyers by 40% and increases order size by 10%. (Creative Good, 2000)

In this economy everyone wants to get the edge on competition and make informed development investments. With results like these how can you afford NOT to take another look at your product UX?

In this talk, we explore product user experience from two unique perspectives: UX expert and Lead Architect

• Why do I need to be concerned about my product UX?
• What is the business value/ROI of a UX focus?
• How does a focus on UX reduce development costs?
• How will a UX focus reduce my time to market and increase revenue?
• How do I begin to develop a focus on UX?

See The Circuit for more information.

Posted in Calendar | Cincinnati, OH, USA | Local meeting
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Writing for the Web (Cincinnati, OH, USA)

Writing for the web has become a fundamental task in today’s world of technical communication. Hear about the latest trends, along with the standard principles for contributing to the web user experience, from Pam Ecker, chair of the Multimedia Design department of Cincinnati State Technical Community College.

This is the March 2008 meeting of the Southwestern Ohio Chapter of STC.

Posted in Calendar | Cincinnati, OH, USA | Local meeting | STC
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DMI Brand Design (Cincinnati, OH, USA)

The 20th DMI International Brand Design Conference will be June 11-13, 2008, in Cincinnati, Ohio.

Posted in Calendar | Cincinnati, OH, USA | Conference | DMI
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UXnet Dayton, Southwest Ohio

The Dayton region currently includes Dayton, Cincinnati, and Southwest Ohio. The UX community has developed since the late 1980’s, with early usability labs constructed at Reynolds and Reynolds, NCR, and LexisNexis. The University of Dayton built a (literally) million dollar usability lab in 1990, giving you an idea of the early commitment to the field.

UX in Dayton enjoys a strong connection to the Human Factors Engineering tradition, with the field having started at Wright Patterson AFB in WWII with Paul Fitts and Alphonse Chapanis. The USAF Human Effectiveness Directorate continues today as the direct heritage of the origination of the field, located here at Wright-Patterson AFB, one of the largest US military research centers. Dayton is the site of the first HFES local chapter of Southwest Ohio, started in 1957. The evolution of HF here has also resulted in Dayton’s active community of practice in Cognitive Engineering, a field well-represented by the growing decision and cognitive engineering consultancy Klein Associates.

Dayton was an early center for invention, with the Wright Brothers, then Delco Labs and NCR having grown from inventive work. LexisNexis and Reynolds were early innovators in user interface design in the late 80’s. User Experience has been a necessary partner in the growth of high-tech, with LexisNexis and Elsevier having developed world-class UX capabilities. From a UX employment, the Southwest Ohio region has never been a major interactive agency, advertising firm, or marketing consultancy area. Cincinnati’s world-class marketing/design firms notwithstanding, this region has a history of technology invention and industrial design. As a world-leading technology region, a strong heritage of invention has led to significant advances in large-scale industrial and military systems, and product design.

Posted in Cincinnati, OH, USA | Dayton, OH, USA
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Design Revival 2008 (Harrodsburg, KY, USA)

AIGA Cincinnati is hosting its next Design Revival from October 3-5 at Shaker Village of Pleasant Hill.

Posted in AIGA | Calendar | Cincinnati, OH, USA
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