Cleveland, OH, USA

Conference Round Up (Cleveland, OH, USA)

Tuesday, June 30th, 2009 by Ben Woods
July 15, 2009
6:30 pmto8:30 pm

Limited or no budget to attend an industry conference this year?  Learn key takeaways first hand from recent event attendees from the UPA conference, South by Soutwest, IA Summit, Internet User Experience, and more.  Hope to see you there!

Please register, so we know how much pizza to buy!

Meeting Time: 6:30-8:30pm

  • 6:30-6:45pm- Food & socializing
  • 6:45-7:00pm - NEOUPA business
  • 7:00-8:30pm - Discussion, Informal Presentations, Q & A

Meeting cost

  • Free event for all

Directions

Progressive Insurance
6300 Wilson Mills Road
Mayfield Village, Ohio 44143

The Progressive Campus is located off the Wilson Mills Road exit on I-271. Check in at the Visitor’s Center in the West Building at the 6300 Wilson Mills Rd. Campus.

The meeting will be in the Campus 1 West Lower Wintergarden room.

Register here.

The Relationship of Visual Design and Perceptions of Credibility (Cleveland, OH, USA)

Monday, May 18th, 2009 by Ben Woods
May 20, 2009
6:30 pmto8:30 pm

Consumer Health Information on the Web: The Relationship of Visual Design and Perceptions of Credibility

Web sites that provide health-related information have proliferated on the web since the early 1990s.

Since virtually anyone can produce and publish a web site, consumers of health-related information must be able to effectively judge the credibility of information found on the web.

This presentation reports the results of a study that examined the relationship between people’s visual design preferences and their judgments of credibility of information on consumer health information sites.

Subjects were asked to rate their preferences for visual designs of 31 health information sites after a very brief viewing. The sites were then reordered and subjects rated them according to the extent to which they thought the information on the sites was credible.

Presenter Bio

David Robins is an Assistant Professor in the Interdisciplinary Program in Information Architecture and Knowledge Management (IAKM) at Kent State University.

He teaches courses in information design, information architecture, usability and content management systems. David is conducting research in information architecture, web standards, usability, and the impact of aesthetics on web site credibility and usability.

Dr. Robins has an undergraduate degree from Colorado State University (Bachelor of Fine Arts), a Master of Science (Library Science) from the University of North Texas, and a Ph.D. in Information Science from the University of North Texas.

Meeting Time: 6:30-8:30pm

  • 6:30-6:45pm- Food & socializing
  • 6:45-7:00pm - NEOUPA business
  • 7:00-8:30pm - Informal presentation with Q & A

Meeting cost

  • Free Events for NEOUPA members$10 for non-members

Directions

Progressive Insurance
6300 Wilson Mills Road
Mayfield Village, Ohio 44143

The Progressive Campus is located off the Wilson Mills Road exit on I-271. Check in at the Visitor’s Center in the West Building at the 6300 Wilson Mills Rd. Campus.

The meeting will be in the Campus 1 West Lower Wintergarden room.

Registration is at http://www.neoupa.org/Default.aspx?pageId=11863&eventId=60952&EventViewMode=EventDetails

NEOUPA - Cognitive Crash Dummies: Where we are and where we’re going (Cleveland, OH, USA)

Sunday, April 5th, 2009 by Ben Woods
April 23, 2009
6:00 pmto8:30 pm

Crash dummies in the auto industry save lives by testing the physical safety of automobiles before they are brought to market.  “Cognitive crash dummies” save time, money, and potentially even lives, by allowing computer-based system designers to test their design ideas before implementing those ideas in products and processes.  In this talk, Dr. Bonnie John will review the uses of cognitive models in system design and the current state of research and practice.  She will also present some exciting new tools and research directions that promise to make predictive human performance modeling even more useful.

Presenter Bio

Dr. Bonnie E. John, a psychologist (PhD, Carnegie Mellon University, 1988) and engineer (BEng, The Cooper Union, 1977; MS, Stanford, 1978), has more than 25 years experience in usability analysis and design.  She is a full time professor at CMU and directed the Masters Program in Human-Computer Interaction for a dozen years.  She researches both human performance modeling and software engineering and consults regularly in government and industry.  Dr. John had been doing research in Human Performance Modeling for 25 years and has published over 100 papers on the topic.  She is an ACM CHI Academy member, recognized for her contributions to HCI through her work in cognitive modeling and the implications of usability concerns on the design of software architecture.

Meeting Time: 6:00-8:30pm

  • 6:00-6:30pm- Food & socializing
  • 6:30-6:45pm - NEOUPA business
  • 6:45-8:30pm - Informal presentation with Q & A

Meeting cost

  • Free Events for NEOUPA members
  • $10 for non-members

Directions

Metrics Marketing Group
905 Corporate Way, Suite 250
Westlake, OH 44145

Metrics Marketing is located off Detroit Rd. between Clague and Columbia off I-90.

  • If coming from the East/Downtown, take I-90W towards Toledo to exit 160 for Clague Road (Westlake/Clague Rd). Turn left off the exit onto Clague.
  • Turn right at Detroit Rd/OH-254.
  • Turn right at Westpoint Pkwy, where Metrics Marketing is located at the first building on your right.
  • Park on Corporate Way, which will be the forth driveway on your right and enter at the main entrance.
    • Parking is free.

Mapquest directions are located at: http://www.mapquest.com/maps?city=Westlake&state=OH&address=905+Corporate+Way&zipcode=44145

More information at - http://www.neoupa.org/Default.aspx?pageId=11863&eventId=54662&EventViewMode=EventDetails

Call for Entries: Cleveland Design Competition 2009 (Cleveland, OH, USA)

Tuesday, February 10th, 2009 by Ben Woods

YOU WILL BE JUDGED

AIGA Cleveland is excited to announce our biennial Cleveland Design Competition. This juried show awards the best of design in Northeast Ohio. Three esteemed judges will come to Cleveland for two days to select the best pieces in all design categories. Any art director, designer, photographer, illustrator, printer, etc. may submit work created between March 2007 and February 2009. Students are encouraged to enter and will be judged in a separate category. The collection will be displayed in May 2009.

Entries Deadline: March 12
Download Entry form

Business of Design: XMPie Presentation (Cleveland, OH, USA)

Tuesday, February 10th, 2009 by Ben Woods
February 20, 2009
9:00 amto10:30 am

Want to tempt your clients with some new, creative approaches in print, email and mobile messages? Want to personalize campaigns with varying images and text within the same run? Wonder how to capture data to keep the marketing side happy? Join us as Scott Houck from XMPie demonstrates how we can use our client’s database to create print, email, web, and mobile messages with varying images and text that can also produce real-time reports.

XMPie creates integrated communications with a Cross Media campaign to produce higher response rates. Users can leverage either InDesign via desktop versions of the XMPie plug-ins or (in full server versions) with Adobe InDesign Server. Scott will demonstrate through XMPie how data and business logic can drive text, graphics, styles, and even visibility of layers within InDesign—giving designers almost unlimited design flexibility when executing campaigns involving personalized messaging to each direct mail recipient.

Pre-requisite:

OK, it’s not really a pre-requisite, but it will help. Download the pdf of Toni Schottenhammer’s Business of Design presentation Increasing Profitability and ROI with Design here so you’ll know why this is such an important skill to add to your list of services.

Early birds:

Go to http://www.xmpie.com and do a little previewing. Download the free trial and give it a whirl! This is fully functional for thirty days with Adobe Indesign CS3.

Introducing Scott Houck of XMPie

Scott Houck has a twenty year printing industry history with a focus on software solutions that have enabled the top technology trends during that timeframe: desktop publishing, prepress workflow, digital and online proofing, variable data publishing and personalized communications. With a foundation built on practical, hands-on technical experience, Scott has leveraged this to successfully support and sell these solutions for industry icons like Kodak, Heidelberg and xpedx (International Paper). Today with XMPie, which is a Xerox company, he is assisting leading printing and marketing organizations to take 1:1 communications to print media and beyond.

Scott has a Graphic Communications degree from Clemson University in South Carolina. XMPie is his third Israeli-founded software startup company that he has contributed toward the rapid sales growth in the US. He manages sales in the Central US for XMPie and resides in Stow, Ohio with his wife and two children.

Friday, February 20, 2009 9:00 a.m. - 10:30 a.m. Trinity Commons
2230 Euclid Ave.
Cleveland, OH 44115

More Information

View Map

Register Now

Measuring User Enjoyment (Cleveland, OH, USA)

Wednesday, February 4th, 2009 by Ben Woods
February 18, 2009
6:30 pmto8:30 pm

Lauren Murphy (Ernst & Young) will be presenting on the topic of Hedonomics, a presentation she gave at the Human Factors Ergonomics Society 52nd Annual Meeting. The presentation title is:
An Hedonomic Evaluation of the Effect of Repeated
system Exposure on Pleasurable Human-System Experience.

Abstract: We report on two studies of the mere exposure effect on the occurrence of flow. Findings reveal that: (a) pleasurable human-system experience increased linearly with repeated exposure to the technology of interest; (b) an habituation effect
of flow was mediated by day; (c) performance was positively correlated to flow. Suggestions for future research directions for Hedonomics include mitigating the habituation of flow effect by incorporating an adaptive hedonomic design to reduce the effect of boredom that comes with familiar stimuli an approach that enables the user to create a balance between typicality and novelty in order to allow for changing cultural norms and personal change over time.

Lauren Murphy graduated with her Ph.D in Psychology from the Applied Experimental Human Factors Psychology program at the University of Central Florida.  Her research interests include  Hedonomics or that branch of science and design dedicated to promoting pleasurable human-technology interaction. Today, as a user experience analyst at Ernst & Young, Lauren focuses on the user’s experience while interacting with applications and she is continually working to improve their experience and enjoyment of that interaction.

Meeting Time: 6:30-8:30pm

  • 6:30 - 6:45 pm - Food & socializing
  • 6:45 - 7:00 pm - NEOUPA business
  • 7:00 - 8:00 pm - Lauren Murphy presentation
  • 8:00 - 8:30 pm - Q & A and wrap-up

Meeting cost

  • Free Events for NEOUPA members
  • $10 for non-members

Directions

Ernst & Young LLP
925 Euclid Ave - 15th Floor
Cleveland, Ohio 44115

Ernst & Young is located in the Huntington Building on Euclid Avenue near E. 9th Street.  Once in the building, there are three banks of elevators, people should take the 12 – 17 bank of elevators to the 15th floor. We will meet everyone at the 15th floor and escort them to the conference room.

Please have a photo id available and ask for directions to the NEOUPA meeting.  Sarah Bond is the E&Y contact, if an employee name is requested.

Parking is available on Chester Ave. in the Huntington Bldg parking garage, on Euclid Ave. at the Statler parking garage or on East 9th at the Tower Garage. Each Garage has it’s own parking rate.

The Huntington Bank Parking lot costs $5 after 3:00 on normal nights. It is connected to the E&Y office by an underground walkway. The address of the parking lot is 947 Chester Ave. You can also come to downtown Cleveland on Route 2 (Shoreway), exit at East 9th, turn left onto Chester and then park. That way you avoid the East 9th construction.

To get to the E&Y building from the Huntington parking lot, take the elevator to the basement. Turn right out of the elevator. Walk through the tunnel. then through the revolving door, across the mall and up the escalator. It is all a straight shot from the elevator, just giving landmarks so people will know they are on the right path. Now use the elevator marked 12 -17 to go to the 13th floor. It is all covered and connected, so it will keep you out of the weather.

Another parking option is the Statler parking garage, only $3.25 after 5, but it is on Euclid Ave. To get to E & Y from the Statler, walk out to Euclid, turn right towards East 9th. The office is the nice building at 925 Euclid with the brass revolving doors.

Register here.

Web Association: The ‘Big Idea’ - Technology Entrepreneurship in Northeast Ohio (Cleveland, OH, USA)

Tuesday, January 13th, 2009 by Ben Woods
January 28, 2009
11:30 amto1:30 pm

Panelists: Michael DeAloia, FITtechnologies, others TBD
Moderator: Jason Therrien, thunder::tech
Location: Windows on the River (Bridge View Room)
Type: Luncheon
Recently started a new technology business and looking for ways to take the next step?  Have an idea, and want to get feedback from your peers?  Join us on Wednesday, January 28th at Windows on the River as we delve into the opportunities and complexities of launching a technology-based business in Northeast Ohio.

Please be prepared to interact with our expert panel, as well as fellow Northeast Ohio colleagues.  You won’t want to miss this unique and informative Luncheon!  Panel to be moderated by Jason Therrien, himself an entrepreneur and Founder of thunder::tech, a successful, multi-disciplinary marketing agency based in Cleveland.  He will be joined by local tech entrepreneurs from Findaway, FITtechnologies, and Idea Engine.

PRICING


Professionals ($30.00)
Students ($17.00)

Register today!

AIGA Winter 09 Lecture: Patrick Coyne of Communication Arts Magazine (Cleveland, OH, USA)

Tuesday, January 13th, 2009 by Ben Woods
January 21, 2009
5:30 pmto9:00 pm

AIGA Cleveland presents: Patrick Coyne. Come join us for an evening of creative inspiration as we intersect the design and publishing worlds with Patrick Coyne. He will discuss the history and philosophy of the magazine, how CA’s competitions work and how creatives are chosen for profiles in the magazine. Patrick will also present a selection of award-winning design and advertising projects produced on limited budgets and discuss the future of creativity in the post-information age.

Patrick Coyne is editor and designer of Communication Arts. In addition to determining the layout and content of the magazine, Mr. Coyne writes feature stories and the editor’s column. He has also guest lectured at numerous creative clubs and universities. The recipient of numerous awards for his design and art direction (including a silver medal from the Society of Illustrators), Coyne received the 2004 Design Leadership Award from the American Institute of Graphic Arts. Prior to joining CA in 1986, Coyne studied at the California College of the Arts, worked for Michael Mabry Design and SBG Partners and established the multi-discipline, San Francisco-based design firm of Patrick Coyne Stephanie Steyer Design Office.

Communication Arts is the leading professional journal for designers, art directors, design firms, agencies and corporate communications departments. Current circulation is 60,000 paid. Through editorials, feature articles and annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field.

Happy Hour from 5:30 – 6:30
Lecture at 7 p.m.

Wednesday, January 21, 2009 5:30 p.m. - 9 p.m. Windows on the River
2000 Sycamore
Cleveland, Ohio 44113

Register Now

NEOUPA New Years 2009 Kickoff Brainstorming Meeting (Cleveland, OH, USA)

Tuesday, January 13th, 2009 by Ben Woods
January 22, 2009
6:30 pmto8:30 pm

Join us January 22nd to discuss upcoming events and plans for 2009. Brainstorming, good discussion, and catch up from the holidays (and of course, free pizza). Hope to see you there!

Meeting Time: 6:30-8:30pm

  • 6:30-6:45pm- Food & socializing
  • 6:45-7:00pm - NEOUPA business
  • 7:00-8:30pm - Brainstorming, Planning, Q & A

Meeting cost

  • Free event for all

Directions

Progressive Insurance
6300 Wilson Mills Road
Mayfield Village, Ohio 44143

The Progressive Campus is located off the Wilson Mills Road exit on I-271. Check in at the Visitor’s Center in the West Building at the 6300 Wilson Mills Rd. Campus.

The meeting will be in the Campus 1 West Lower Wintergarden room.

Please register, so we know how much pizza to buy! 

2008 Holiday Bash (Cleveland, OH, USA)

Tuesday, December 2nd, 2008 by Ben Woods
December 4, 2008
6:00 pmto9:00 pm

Get ready to celebrate the successes of 2008, and ring in 2009 with food, drinks, bowling, & fun on Thursday, December 4th in the private, first-level bar of The Winking Lizard/Lakewood.
Your base ticket price of just $15 gets you heavy appetizers, two drinks, as well as a chance to win one of many great door prizes.  You’ll also have the chance to rub shoulders with colleagues from not only The Web Association, but also NEOUPA, & Cleveland SEO, making this the premier holiday networking event for the local digital community.  For an additional $5 donation, you can bowl the night away at one of the private lanes, and also be eligible to enter our 2nd annual Bowl-A-Thon, where one talented bowler will walk away with a grand prize.  The additional $5 bowling fee goes straight to The Web Association’s College Scholarship Fund, targeting area students with an interest in a career in the digital field.

Food, drinks, music, bowling, door prizes, and a private bar not enough to get your attention?  We will also be hosting the 3rd Annual Silent Auction to benefit our Scholarship Fund, where you will have the opportunity to bid on many great items including sports tickets and more.

This is the digital party of the year in Cleveland - register here!