Enhancing the Consumer Experience Through Technology and Design (Columbus, OH, USA)
Monday, September 7th, 2009 by Keith Instone| September 17, 2009 | ||
| 7:30 am | to | 9:30 am |
TechColumbus is putting on a panel as part of their Business Breakfast series: Enhancing the Consumer Experience Through Technology and Design (Part 1).
Today, led by the Internet, new technologies continue to change how consumers engage with brands. Limitless online resources empower consumers to personalize shopping, seeking information whenever and however they like. Consumers choose not only products, but also how they shop and seek information. Shopping has become a lifestyle experience. Today’s businesses face the Experience Economy—a playing field leveled by technology and filled with consumers who are eager to be engaged, but on their own terms.
The Web has traditionally been an environment that serves many. Combining the emotional power of design and the tools available through technology, it can be remodeled into an environment that serves one. Companies can not only broadcast brand messages and provide fast service, but inspire in-store interaction—dynamic give-and-take that compels a brand and an individual to have “good chemistry.”
Consumer expectations have never been higher. New technologies and customers’growing design acumen have transformed expectations for the online experience. Tomorrow’s business leaders will find their point of differentiation in a new and bold fusion of design and technology, delivering the customer experience that today’s online users deserve and expect. In tomorrow’s retail experience, the customer is not a faceless member of the buying public, but a valued member of a brand family. Desires and buying preferences are known and instantly accommodated. The store delivers a brand experience specific to each consumer.
See techcolumbus.org for more information.
