What is the iQ Boot Camp?

The iQ Boot Camp is Europe’s leading boutique web conference, designed for organisations who want to improve their websites and deliver better results online.

This year, to help you focus on what matters most to you, we’ve grouped the Bootcamp programme around four major themes:

• Web strategy and organisation: define and deliver an effective (and measurable) online strategy for your organisation
• User experience & design: design great online experiences for everyone, creating websites and web applications that delight your customers and your boss
• Content: get your content and content processes sorted, and use content to drive traffic, increase conversions, and improve customer satisfaction
• Promoting your website: create and implement an effective online marketing strategy to drive more traffic to your site, and increase visitor engagement

FutureNow: In addition, one afternoon is dedicated to FutureNow talks. Get up-to-speed on emerging trends and technologies that will impact on your website in the short and medium term.

Who should attend?

Anyone, in any type of organisation, who’s interested in delivering better online results, or who has an input into defining or implementing an organisation’s web strategy, will benefit hugely from the iQ Boot Camp.

Our focus is non-technical and on business outcomes, so whether you’re a CEO or Senior Manager with a vision for a world class website, a marketing manager responsible for managing your organisation’s online marketing strategy, a web editor interested in improving web content, a developer looking to create user-friendly online experiences, or a webmaster trying to do it all this is the event for you.

Visit iqcontent.com for more details

The Irish Internet Association and iQ Content present a full day course, Improving User Experience by Understanding Your Users, which presents key techniques for understanding and modelling the kind of experience users have on your website. In the first half of the day, the course will cover modelling your users with Personas, while in the afternoon it will cover planning and conducting a user test of your website.

In Ireland, the most active organisation is the Irish Internet Association (IIA) which organises events around the country. The IIA has a User Experience Working Group (UXWG).

Laurence Veale, Dublin local ambassador
IQ content