“Experience Themes: An Element of Story Applied to Design” with Cindy Chastain (New York, NY, USA)
Wednesday, April 22nd, 2009 by Michele Marut| May 12, 2009 | ||
| 6:30 pm | to | 8:30 pm |
As designers we too often neglect to define a common vision, or coordinating force, behind the scope of what we’re designing, making or building. Without some means of unifying our efforts we can easily end up with a product or service that falls short of its potential of delivering an optimal user experience. One path to holistic coordination is to employ the concept of themes as used by fiction writers and filmmakers. For storytellers, themes are used as a compass, a means for examining every element in the story for its possible implication with regard to theme. For readers, themes offer an cognitive and emotional response to the story that is often much deeper and more memorable than details of plot. In experience design, themes can be used to pattern and unify product solutions as well as a means of unifying teams, assisting in the work of defining strategy and helping to design for the intangible pleasure, emotion and meaning in experience. By aiming to capture the value and focus of the experience we intend to deliver to users, themes guide us in the design process and, by extension, strengthen the impact and meaning of that experience.
Please join IxDANYC for a presentation about how experience themes were developed in the context of an interactive agency. The talk will delve into the notion of themes as they relate to user experience as well as discuss how they can be generated by a team and then used in the design process.
WHEN
Tuesday evening, May 12, 2009
6:30 - 7:00 networking and refreshments
7:00 - 8:00 presentation8:00 - 8:30
Q&A and discussion
The event is free of charge.
WHERE
Digitas
355 Park Avenue South
(between E 25th and 26th Streets)
New York, NY 10010
http://www.digitas.com
Map: http://tinyurl.com/dheq4y
Subway: 6 to 23th or 28th Streets, R/W and F/V to 23rd Street