Orlando, FL, USA

Mplanet 2009 (Orlando, FL, USA)

Mplanet 2009: Navigating the new Marketsphere, is the American Marketing Association’s annual conference. Mplanet is a one-of-a-kind forum where B2B and B2C marketing leaders and luminaries will share the latest marketing thinking, ideas, innovations and their visions for tomorrow. Mplanet is a totally unique and inspiring environment—a sort of “un-conference” with engaging program formats, topic specific groups, highly interactive sessions and an invaluable Mplanet support network that will keep the conversation and connections going long after the event itself.

Some of the sessions related to user experience:

• Living Up to the Promise – Creating Integrated Brand and Customer Experience
• The Next Generation of Customer Research Tools
• Successful Customer Engagement Strategies in B2C Markets
• Beyond Segmentation: Connecting with Emerging Consumer
• Creating a Holistic Communication Strategy

See mplanet2009.com for more information.

Posted in AMA | Annual association conference | Calendar | Orlando, FL, USA
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WikiSym 2009 (Orlando, FL, USA)

The International Symposium on Wikis (WikiSym) is the premier conference dedicated to wikis and related open collaboration systems and processes.

WikiSym 2009 aims to explore and extend the thriving wiki community, bringing together researchers, practitioners, writers and scholars to gather, discuss and share knowledge and experience on all areas related to wikis and wiki philosophy, ranging from social to technical, and from theoretical to experience studies.

Given the interdisciplinary nature of wiki and related systems, WikiSym invites contributions in a wide range of fields including:

• computer science and technology
• human-computer interaction
• communications and media studies
• information and library science
• business, marketing, law

Topics of special interest to the symposium include, but are not limited to:

• social software for collaboration and work group processes
• wiki user experiences, usability, and discourse analysis
• wiki for non-textual media (images, video, audio)

See wikisym.org for more information.

Posted in Calendar | Conference | Orlando, FL, USA
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NCDM 2008 (Orlando, FL, USA)

The National Center for Database Marketing’s NCDM 2008 conference will prepare you to plunge into a new era of database marketing. The role of today’s database marketer is evolving and transforming. You must create smarter and more sophisticated customer marketing programs that will yield greater ROI for your company, while minimizing the risk of marketing to unprofitable prospects. With economic pressures affecting every company’s bottom line, now is the time make your marketing dollars stretch further.

Whether you’re managing email, direct marketing, or the web, figuring out the best combination of customer touch points to increase response rates and sales shouldn’t be a guessing game. At NCDM, you’ll learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights.

Sessions related to user experience include:

• Understanding the customer focused journey and where it’s likely to go
• Online + Offline data: Managing the customer experience by making the connection
• Creative modeling: Give your data a voice that will resonate with customers
• Online behavior: The missing link to understanding your customers
• Scaling the data mountain: Understanding the customer through cross-channel visualization
• Web analytics solutions showcase: How do you measure customer engagement?
• Getting to “yes”: Building better relationships through choice

See NCDM events for more information.

Posted in Calendar | Conference | Orlando, FL, USA
Tags: customer data insights | marketing | ncdm
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