PMC: Developing Effective Value Propositions and Positioning
Thursday, January 1st, 1970 by Digital WebIs your company prepared to compete in a softening economy? Savvy product managers know that effective positioning and well-defined value propositions are key elements of success. Join us for the PMC’s February 27 evening session, where two industry experts will share best practices in these critical areas.
Our featured speakers are Shannon Kavanaugh, founder & President of Go To Market Strategies; and Bruce Scheer, founder and Partner at FutureSight Consulting. In this session, they’ll share:
Strategic approaches to defining your market position and identifying opportunities
How to discover, validate and quantify the business value proposition for your product or service
How to leverage your positioning statements and value proposition to build effective sales & marketing programs.
Case studies and examples of tools will make this session even more valuable.
Speakers: Shannon Kavanaugh and Bruce Scheer
February 27, 2008 in Seattle, WA @ Bellevue Community College