DMI

Design/Management Europe 12 (Paris, France)

The Design/Management Europe 12 conference is titled “Design: The linking force”.

Design is an integrating activity and process, a way of thinking, an increasingly significant contributor to organizational success. The role of design is evolving beyond just the physical process of creating beautiful objects, desirable packaging or unique branding. Design can be a linking force, a unifying element across the enterprise, a connection between business, culture, and environment.

This year, DMI’s European conference will explore the evolution of design thinking and strategy to the next level. An international roster of forward-thinking experts will provoke, educate, and share. Come to Paris for three days of immersion in cultural exchange, and knowledge-building. Learn to make more holistic and meaningful contributions to the organization.

For more than a decade, this conference has explored the best in design and management thinking, through structured presentations, focused discussion groups, receptions, and networking opportunities.

Posted in Calendar | Conference | DMI | Paris, France
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Design|Value (Singapore)

The DMI International Singapore Conference, Design|Value, will be about using design and design thinking to solve business objectives.

The role of design in business has shifted dramatically over the past few years, and is now becoming recognized as a key business asset that can add true value. With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value. More than any other business activity, design has the ability to deliver value throughout the triple bottom line.

Design in all its forms (product design, innovation design, environment design, information design, communication design, etc.) is a powerful business tool, and there are specific techniques, processes, and structures to enable success. But moving design from a project-based function to a strategic function, from lowest cost to sustainable, from an expense to an asset — is challenging.

Obtaining significant value from design goes beyond commissioning a hot designer or cool advertising. Rather, it involves a deep understanding of customer behaviors, corporate leadership, corporate culture, cross-functional work teams, specific methods and processes, utilizing both qualitative research and intuition in decision making, and applying design visualization and design methods to key business processes. A portfolio of experts from Asia, Europe and America will describe how to create value for the customer and for business by using design as a core business strategy.

Posted in Calendar | Conference | DMI | Singapore
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DMI Brand Design (Cincinnati, OH, USA)

The 20th DMI International Brand Design Conference will be June 11-13, 2008, in Cincinnati, Ohio.

Posted in Calendar | Cincinnati, OH, USA | Conference | DMI
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DMI Education Conference (Paris, France)

The Design Management Institute’s Education Conference will take place 14-15 April, 2008, in Paris. The title of the conference is “Design Thinking: New Challenges for Designers, Managers and Organizations.”

Papers are welcome that contribute to theory building, provide examples of empirical research, or use case studies to illustrate how, when, and why designing turns into an organizational asset and a tool for managers. This conference is open to members from academia, business, government agencies, and other researchers and practitioners whose work relates to the topic of design in the organization. The program will comprise keynote presentations, panel discussions with key opinion-formers in the field, and full paper presentations.

Posted in Calendar | Conference | DMI | Paris, France
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DMI Bulletin: Designing From the User’s Experience

Dayton, Ohio Local Ambassador Peter Jones has written an article that mentions UXnet for the August 2005 Design Management Institute eBulletin.

Designing From the User’s Experience

Analyzing customer needs and market trends are essential competencies for managing complex design projects. However, after confirming user needs through market research, design teams often focus on the product, neglecting users until completing the product, or at best, usability testing. From consumer goods to websites, many design-driven projects limit front-end analysis to market research, focus groups, or concept demonstrations. While these approaches are necessary, they overlook the opportunity for designing from understanding the user’s authentic experience.

In the article, he ties the broad UX concept to product and user research. He advises design managers on how to enable an understanding of experience instead of simply observing it.

Posted in DMI | News
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