Repositioning User Experience as a Strategic Process (London, UK)
Tuesday, May 4th, 2010 by David Travis| July 8, 2010 | ||
| 10:00 am | to | 5:00 pm |
For managers or advocates charged with championing user-centred design processes, “Repositioning User Experience as a Strategic Process” is a 1-day workshop that shows delegates how to think strategically about user centred design. Unlike ‘tools and techniques’ training, this workshop shows that the ‘user experience’ is more than an isolated set of techniques and best practices.
Overview
While user experience managers have diverse backgrounds, many lack formal training in management or strategic planning. This workshop fills the void by exploring an important topic: how to better align usability goals within the context of an organisation’s business strategy.
Referencing work by business gurus like Drucker, Christensen, and Grove, the workshop shows how management science and business strategy is relevant to user experience practitioners. The workshop covers the operational, organisational, and strategic aspects that user experience groups can and should impact within product development companies. Each topic area is discussed in depth, including case studies as examples, and followed by a group exercise where participants have an opportunity to apply the concepts to a problem faced by their own company.
Delegates work on creating a presentation aimed at the senior management of their company. Delegates vote to identify the best of these presentations, which is then delivered to all attendees.
This seminar is aimed at
This course is for you if you are a manager or advocate charged with championing user-centred design processes. The workshop will also be of interest to product or engineering managers who have a solid understanding of best practices and want to promote user-centred design in their organisation. Attendees should have experience with, or knowledge of, usability testing, gathering UI requirements, and UI design related activities. Some experience with managing or leading teams responsible for user experience activities would be beneficial but is not required. Workshop examples will primarily draw from software development contexts, but the material covered is broadly applicable to user experience initiatives in any product development oriented business.
You will learn how to
- Understand the difference between operational, tactical, and strategic activities.
- Identify hidden benefits associated with user experience efforts within your own company and how to communicate those benefits more effectively.
- Understand how three key factors in organisations (resources, processes, and values) impact product designs.
- Gain hands on experience with techniques to help prioritise work and identify ways of more effectively engaging other organisations in your company for maximum impact and visibility.
- Learn about strategic inflection points and how user experience is in a unique position to help organisations survive these situations.
- Practice articulating the rationale for user experience as a must-have competence for every product development initiative using business terminology.
More information and booking form: Repositioning User Experience as a Strategic Process.