NCDM 2008 (Orlando, FL, USA)
Friday, October 17th, 2008 by Conference Editor| December 8, 2008 | to | December 10, 2008 |
The National Center for Database Marketing’s NCDM 2008 conference will prepare you to plunge into a new era of database marketing. The role of today’s database marketer is evolving and transforming. You must create smarter and more sophisticated customer marketing programs that will yield greater ROI for your company, while minimizing the risk of marketing to unprofitable prospects. With economic pressures affecting every company’s bottom line, now is the time make your marketing dollars stretch further.
Whether you’re managing email, direct marketing, or the web, figuring out the best combination of customer touch points to increase response rates and sales shouldn’t be a guessing game. At NCDM, you’ll learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights.
Sessions related to user experience include:
- Understanding the customer focused journey and where it’s likely to go
- Online + Offline data: Managing the customer experience by making the connection
- Creative modeling: Give your data a voice that will resonate with customers
- Online behavior: The missing link to understanding your customers
- Scaling the data mountain: Understanding the customer through cross-channel visualization
- Web analytics solutions showcase: How do you measure customer engagement?
- Getting to “yes”: Building better relationships through choice
See NCDM events for more information.
