Items tagged "ethnography"

SfAA 2010 (Mérida, Mexico)

Globalization is changing the context in which we work, the people we work with and the way in which applied researchers and practitioners address real world problems. The 70th Annual Meeting of the Society for Applied Anthropology in Mérida, México will bring attention to the growing challenges facing applied practitioners in the 21st century, especially the effects of globalization on the peoples we work with resulting in higher levels of exclusion of vulnerable populations. How do these factors impact applied practice and social science research? Participants are encouraged to submit presentations, roundtables and workshops around this theme.

See sfaa.net for more information.

Posted in Annual association conference | Calendar | SfAA
Tags: 2010conferences | ethnography
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EPIC 2009 (Chicago, IL, USA)

The 5th annual international Ethnographic Praxis in Industry Conference will be in Chicago, IL from Aug 30 – Sep 2, 2009. Enjoy a rich program of talks, demos, conversation, debate and fun!

EPIC is the premier international forum bringing together artists, computer scientists, designers, social scientists, marketers, academics and advertisers to discuss recent developments and future advances around ethnographic praxis. The EPIC theme for 2009 is Taking Care of Business: having an impact and staying relevant as ethnographers in today’s economic climate.

See epic2009.com for more information.

Posted in Calendar | Chicago, IL, USA | Conference
Tags: ethnography
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“Commercial Ethnograpy” - James Kalbach (Hamburg, Germany)

MAY 19, 2009 - Workshop in Hamburg, Germany:

Ethnographic research methods have many potential advantages for businesses, including helping to:

• Increase insight into customer behaviour
• Make the real world visible the entire organisation
• Discover product enhancements, reveal differentiators, and point to new business models
• Identify opportunities for innovation

In this course, you will learn about practical skills needed to conduct an ethnographic study from beginning to end. The course outline walks through each phase step-by-step:

• Evangelise: To get buy-in, demonstrate the value of ethnography by making a sound business case. You will learn the key arguments to make to get support, as well as the background and history of ethnography.
• Prepare: Planning an ethnographic study is similar to other research techniques, but with some important differences. You’ll find out about the details of preparing for ethnography, including how to scope a study for maximum business impact.
• Conduct: Commercial ethnography relies on observational interviews at the participant’s place of work. Through practical exercises, you’ll learn interview techniques and how to conduct a study.
• Analysis: The Analysis phase is the most difficult part of a study. This is where you can easily go over time and budget. You’ll hear about ways to analyse of your data both effectively and efficiently.
• Ideate: You must make your findings actionable. To do this, hold a workshop with stakeholders to bring the findings to life. This part of the course will show you concrete ways to present your findings and to involve people in creative brainstorming.
• Validate: Iterate your understanding of users’ work by confirming findings with a sample of users.

Who should attend:

Usability and user experience consultans, information architects, web designers, product managers, market managers, webmasters and others who are concerning about websites.

For more information please see www.uxworkshops.com

Posted in Calendar | Event type | Training
Tags: ethnography | Germany | Hamburg, Germany | james kalbach | user experience | workshop
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Book Launch: “Money Jungle” by Ben Chesluk (New York, NY, USA)

Interested in Times Square, architecture, urban ethnography, or just want a few nibbles? Drop by Le Madeleine, 403 W. 43rd St. on Monday 3 December from noon to 1:30 pm for the launch of anthrodesigner Ben Chesluk’s “Money Jungle: Imagining the New Times Square.”

The jacket blurb says “Chesluk weaves together surprising stories of everyday life in and around the Times Square redevelopment, tracing the connections between people from every level of this grand project in social and spatial engineering.”

One review says, “The strength of this book lies in Chesluk’s ability to ground his ethnographic inquiries with a historically informed sensibility of the cultural career of redevelopment efforts in Times Square. Unique and innovative, Money Jungle represents an important contribution to urban anthropology and to the studies of cities generally.”

Posted in Calendar | New York City, NY, USA
Tags: ethnography
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