Items tagged "marketing"

NCDM 2008 (Orlando, FL, USA)

The National Center for Database Marketing’s NCDM 2008 conference will prepare you to plunge into a new era of database marketing. The role of today’s database marketer is evolving and transforming. You must create smarter and more sophisticated customer marketing programs that will yield greater ROI for your company, while minimizing the risk of marketing to unprofitable prospects. With economic pressures affecting every company’s bottom line, now is the time make your marketing dollars stretch further.

Whether you’re managing email, direct marketing, or the web, figuring out the best combination of customer touch points to increase response rates and sales shouldn’t be a guessing game. At NCDM, you’ll learn about the latest online and offline analytical approaches, multichannel marketing strategies and technology solutions that will take your database marketing to greater heights.

Sessions related to user experience include:

• Understanding the customer focused journey and where it’s likely to go
• Online + Offline data: Managing the customer experience by making the connection
• Creative modeling: Give your data a voice that will resonate with customers
• Online behavior: The missing link to understanding your customers
• Scaling the data mountain: Understanding the customer through cross-channel visualization
• Web analytics solutions showcase: How do you measure customer engagement?
• Getting to “yes”: Building better relationships through choice

See NCDM events for more information.

Posted in Calendar | Conference | Orlando, FL, USA
Tags: customer data insights | marketing | ncdm
Add the first comment »

Market Aligned User Experience Seminar (San Diego, CA, USA)

Authors of Beyond SEO, Jeofrey Bean, Del Mar Research & Consulting and Sean Van Tyne, Van Tyne Consulting, share their experiences in Technology Marketing Strategy and User Experience design in this dynamic seminar for business leaders.

Bean & Van Tyne successfully solve product development, market value and customer loyalty issues that lead to scalable positive customer experiences and increased revenue.

Attendees will learn how Market Aligned User Experience:

• Reduces development cost and time by reducing guess work
• Decreases time to market and time to revenue
• Uncovers new market and application opportunities for your solution
• Improves technology user engagement and loyalty
• Aligns your solution with business objectives and high willingness to pay

Breakfast and registration: 7:30 a.m – 8:00 am
Seminar: 8:00am – 12:00pm
Doubletree Hotel, Del Mar, 11915 El Camino Real, San Diego, CA 92130
Pre-registration: $149.00 (by 12:00pm, 10/3), At the door: $179

For more information (including registration): beanvantyne.com

Posted in Calendar | San Diego, CA, USA | Training
Tags: marketing | sean van tyne | strategy | technology
Add the first comment »

NH UPA July Meeting: 10 Marketing Myths Usability Experts Need to Know

Topic: 10 Marketing Myths Usability Experts Need to Know

Speaker: Aileen Cahill, Customer Connections

When:
Wednesday, July 23rd
Refreshments & Networking: 6-7:00 PM – Food & beverages will be provided.
Meeting: 7:00 PM – 8ish

Where:
Chordiant Software, Inc. (Google map: http://tinyurl.com/43le9t)
8 Commerce Drive
Bedford, NH 03110

Summary:
As user experience professionals, we work with marketing teams all the time. Successful collaboration isn’t always easy, but it’s key to creating a superior customer experience that meets the goals of both the business and the customer. Aileen Cahill has helped re-engineer companies into becoming more customer focused for over 20 years. She will share insights from her time on the inside; marketing’s modus operandi, key motivators, organizational metrics, and facilitate an exploration of frameworks and processes where collaboration will deliver a truly remarkable customer experience; both online and offline.

Aileen Cahill co-authored the transformative marketing text used by leading MBA programs, Internet Marketing: Building Advantage in a Networked Economy, which presents a customer-focused framework for integrating marketing both online and offline. She is a classically trained brand marketer from the Fortune 1,000 and Customer Relationship Management pioneer who founded the Pepper + Rogers Group consulting division.  Aileen is currently an Adjunct Professor of Marketing at the University of Southern Maine and is the Managing Partner of the consulting firm Customer Connections.  Her MBA in marketing is from Cornell’s Johnson Graduate School of Management and she graduated Magna Cum Laude with a degree in Experimental Psychology from SUNY Binghamton.

RSVP:
Please send RSVPs to info@nhupa.org so we have an idea of the head count for the venue and refreshments.

***NH UPA meetings are always open to anyone who is interested in attending. Membership to the UPA is NOT required.***

Hope to see you there!

Best,

Kyle Soucy
President, NH UPA

Posted in Boston, MA, USA | Calendar | Local meeting | Locales | Maine, USA | Manchester, NH, USA
Tags: marketing | upa | Usability | user experience | UX
Add the first comment »