Items tagged "nyc upa"

UX Research at Google (New York, NY, USA)

Saturday, July 26th, 2008 by Keith Instone

July 29, 2008
6:00 pm	to	8:30 pm

NYC Usability Professionals Association presents “UX Research at Google in NYC: Methods and Case Studies”.

Two members of Google’s User Experience team will outline Google’s UX design and research processes in New York City, then delve into two recent case studies where designs were influenced by some unique work
with metaphors, and where supporting underlying relationships with software can be the make-or-break predictor of success. (Full presentation description below.)

Speakers: Molly Stevens and Michelle Lee, UX Team, Google, Inc.

Please arrive by 6pm, to allow time to get through security. Photo ID required by security to enter building, and must match name on the registration list.

Cost:
Member or Non-member: $10
Event & 1-year membership: $20
Full-time students: $ 5 (please provide valid school ID)

Location: JPMorgan Chase
270 Park Avenue
(between 47th & 48th, on WEST side of street)
New York, NY 10017

Registration: NO EMAIL RSVPs ACCEPTED FOR THIS EVENT
Please purchase a guaranteed ticket at the event registration site.

Seats are limited and reservations are first come, first served. We advise you to register early, as previous events have sold out, and we had to turn people away at the door.

Presentation description:

Molly Stevens and Michelle Lee, two of Google’s UX Research team, will present a summary of Google’s UX design and research processes in New York City, and then highlight these processes in two case studies:

1. “Using Metaphors to Communicate Research Results with Impact”

Molly will discuss how using a metaphor helped engineering understand the social dynamics of a b2b application, causing them to fundamentally rethink the prioritization of features and some of the basic interactions.

2. “Getting on the Bandwagon: Critical Roles in Online Collaboration”

The biggest predictor of success is how software supports underlying relationships among group members. Not all collaborators are created equal; Michelle will explore critical roles and implications for design using Google Docs as a case study.

Time is allotted for Q&A after the presentations.

Posted in Calendar | Local meeting | New York City, NY, USA | UPA
Tags: nyc upa
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Social Influence: Social Media & the Enterprise (UPA) (NYC, NY USA)

Wednesday, April 9th, 2008 by Whitney Quesenbery

April 23, 2008
6:00 pm	to	8:30 pm

If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you’re missing an opportunity to change your company’s entire culture. In fact, social media can affect how companies innovate, test ideas, market, recruit talent, measure performance, and interact with all their stakeholders. In his discussion “Going Social Now,” Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to craft more relevant and useful user experiences.

As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing. He will also discuss research studies that help explain why some online communities are more successful than others. You will walk away from this engaging discussion with user experience strategies to help you design more successfully for the social web.

Registration: 6:00pm (refreshments served)
Please arrive by 6 to allow time to get through security.
Photo ID required by security to enter building.
It must match the name on the registration list.
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)

Location: Avenue A | Razorfish
1440 Broadway (Between 40th & 41st)
New York, NY 10018
Cost: NYC-UPA members: $10, Non-members: $20,Non-members with 1 year membership: $25, Full-time students: $5 (students please provide valid ID)
RSVP: http://nycupa20080423.eventbrite.com
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.

Posted in Calendar | Local meeting | New York City, NY, USA | UPA
Tags: nyc upa | Social Media
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Wayfinding: a real world signage system & its implications for online design - NYC UPA (NYC, NY, USA)

Sunday, February 17th, 2008 by Whitney Quesenbery

February 26, 2008
6:00 pm	to	8:30 pm

Think it’s important to know how to get around a website? How about a hospital? Find out how Sylvia Harris, a leading Information Design Strategist, was able to create a new vision for visitor information delivery at the New York area’s largest hospital. Sylvia will share her information design system and wayfinding masterplan to improve patient experience at Columbia Presbyterian Hospital.

For more information on Sylvia’s work, please visit her website at sylviaharris.com.
Date and Time
Tuesday, Feb 26, 2008
Registration: 6:00pm (refreshments served)
Presentation: 6:30pm to 8:00p
Networking: 8:00pm to 8:30pm
Dinner at a nearby restaurant: 8:30pm to whenever (participants pay for their own dinner)

Location:
JPMorgan Chase,
277 Park Avenue (between 47th & 48th),
Room 1701 (17th floor)

Cost:
NYC-UPA members: $10, Non-members, Non-members + membership: $25, Full-time students: $5 (students please provide valid ID)
RSVP: Please purchase a guaranteed ticket at the event registration site:
http://nycupa20080226.eventbrite.com

Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. ID must match the name on the registration list.

NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.
Tickets are refundable until noon, Wednesday, February 27, 2008 (2nd day after the event) by sending a request to RSVP@nycupa.org .
Tickets are transferable on or before noon Monday, February 25, 2008 (day before the event) by sending a request to RSVP@nycupa.org . You must notify us, and get a confirmation, of this transfer or it will not be valid.
Members of our parent organization, UPA (the Usability Professionals’ Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization or learn about our parent organization.
Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away.

Posted in Calendar | Local meeting | New York City, NY, USA | UPA
Tags: nyc upa | wayfinding
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Nokia Nseries Website Development - NYC UPA (NYC, NY, USA)

Monday, January 14th, 2008 by Whitney Quesenbery

January 23, 2008
6:00 pm	to	8:00 pm

NYC UPA presents Global Research Case Study — Nokia Nseries Website Development

Best practices often recommend global companies create localized country sites to reflect local language and cultural differences. R/GA’s challenge was to develop one global site for the Nseries target of English speaking Technology Leaders. R/GA and Sachs Insights will present their ingoing assumptions, how recruiting and moderating were adapted for individual countries, lessons learned in designing for a global audience, the key insights that led to the new design, and the results to date.

Speakers: