How to design and implement web surveys (London, UK)
Tuesday, January 13th, 2009 by David Travis| March 10, 2009 |
For user experience researchers who create web-based questionnaires, “How to design and implement web surveys” is a 1-day seminar that shows delegates how to create and analyse valid and reliable web surveys. Unlike standard courses on questionnaire design, this seminar shows delegates how to avoid the specific bloopers, biasses and pitfalls that bedevil most web surveys. You will learn how to
- Identify common pitfalls in the design of surveys and questionnaires.
- Decide on the best format for your question (such as essay, rating scale, multiple choice and ranking questions).
- Control the 4 kinds of bias that affect all web surveys.
- Write questions and design rating scales that give valid answers.
- Implement a web survey on a site like SurveyMonkey or Zoomerang.
- Use descriptive statistics to help you take action on the results of your survey.
More information: How to design and implement web surveys from Userfocus